Insightly vs Pipeline CRM: CRM Platform Comparison
Compare Insightly and Pipeline CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Insightly and Pipeline CRM both start at $29 per month, so the choice comes down to feature fit. Insightly lists lead assignment and routing, workflow automation, and AI Copilot, while Pipeline CRM lists pipeline management, Kanban and map views, and a mobile app. Pipeline CRM offers 4 pricing tiers versus Insightly's 3, and both integrate with ZoomInfo.
Key takeaways
- Insightly and Pipeline CRM both start at $29 per month for their entry-level plans.
- Insightly's top tier, Enterprise, costs $99 per month, while Pipeline CRM's top tier, Enterprise, requires contacting sales for pricing.
- Pipeline CRM offers 4 pricing tiers (Start, Develop, Grow, Enterprise) compared to Insightly's 3 tiers (Plus, Professional, Enterprise).
- Both platforms list 8 features and 10 integrations each on their comparison summary.
- ZoomInfo is the only integration listed by both Insightly and Pipeline CRM, while Insightly separately lists Slack, Gmail, and DocuSign, and Pipeline CRM separately lists Zapier, Mailchimp, and Apollo.
Reviewed and updated September 5, 2026
Insightly vs Pipeline CRM: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. Insightly and Pipeline CRM both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Pipeline CRM lists pipeline management and contact management. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($29/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Pipeline CRM is Pipeline CRM, formerly PipelineDeals, is sales CRM software and a pipeline management system. Every plan includes pipeline management, contact management, deal and activity reporting, and unlimited file storage.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pipeline CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Start | $29/mo | 1 Sales Pipeline; 250 Deals per account (Active deals) |
| Develop | $39/mo | 2 Sales Pipeline; 2,500 Deals per account (Active deals) |
| Grow | $59/mo | 5 Sales Pipeline; Unlimited Deals per account (Active deals) |
| Enterprise | Contact Sales | 20 Sales Pipeline; Unlimited Deals per account (Active deals) |
Source: Pipeline CRM Pricing
Pricing Analysis
Both platforms start at the same $29/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Pipeline CRM offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Pipeline CRM Key Features
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Pipeline CRM
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Pipeline CRM Integrations
Pipeline CRM connects with: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Shared Integrations
Both tools integrate with: ZoomInfo.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign.
Integrations listed only by Pipeline CRM: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Pipeline CRM
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Insightly | Pipeline CRM |
|---|---|---|
| Starting Price | $29/mo | $29/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and Pipeline CRM both serve the customer relationship management and sales pipeline tracking market. Insightly offers a more accessible entry point at $29/mo, while Pipeline CRM starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Pipeline CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Insightly or Pipeline CRM?
- Both platforms start at the same price, $29 per month, for their entry-level plans. Beyond that, Insightly's top tier, Enterprise, is priced at $99 per month, while Pipeline CRM's top Enterprise tier requires contacting sales for a custom quote, so direct comparison at higher tiers is harder.
- What features does Insightly have that Pipeline CRM doesn't?
- By exact wording on each vendor's site, Insightly lists lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports and pre-built dashboards, and an AI Copilot. Pipeline CRM may offer similar capabilities under different naming.
- What features does Pipeline CRM have that Insightly doesn't?
- Pipeline CRM lists pipeline management, contact management, deal and activity reporting, unlimited file storage, Kanban view, Map Views, a mobile app, and data enrichment and email validation add-ons. As with Insightly's list, some of these capabilities may exist in Insightly under different terminology.
- Do Insightly and Pipeline CRM integrate with the same tools?
- Only partially. Both tools integrate with ZoomInfo, but Insightly separately connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, and DocuSign, while Pipeline CRM separately connects with QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, Facebook Lead Ads, LinkedIn Lead Gen Forms, and Google Ads Lead Forms.
- Which CRM is better for a growing sales team, Insightly or Pipeline CRM?
- Both are recommended for budget-conscious teams and sales teams tracking deals from first touch to close, with managers needing pipeline visibility and forecasting. Insightly is additionally suited to growing teams needing scalable contact management, while Pipeline CRM is additionally suited to enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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