Instantly vs Mailivery: Cold Email Platform vs Email Warmup Tool Comparison
Compare Instantly (cold email platform) and Mailivery (email warmup tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Instantly is a cold email platform built for sending outbound campaigns, while Mailivery is a dedicated email warmup tool focused on domain warming and deliverability. Instantly starts at $47/mo with unlimited email accounts and warmup, while Mailivery starts at $29/mo with inbox placement testing and blacklist monitoring. Many teams use both together.
Key takeaways
- Instantly's entry plan, Growth, costs $47/mo and includes 1000 uploaded contacts with 5000 emails monthly.
- Mailivery's entry plan, Starter, costs $29/mo and includes unlimited mailboxes with 200 shared warm up emails per day.
- Instantly offers 4 pricing tiers (Growth, Hypergrowth, Light Speed, Enterprise) compared to Mailivery's 3 tiers (Starter, Professional, Business).
- Instantly integrates with 9 listed tools including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay, Slack, and Google Calendar.
- Mailivery integrates with 5 listed tools: Gmail, GSuite, Microsoft 365, SMTP, and SendGrid.
- Both platforms list email verification as a shared capability.
Reviewed and updated September 2, 2026
Instantly vs Mailivery: Cold Email Platform vs Email Warmup Tool Comparison
Sales teams building an outbound stack often weigh Instantly, a cold email platform for cold email outreach, against Mailivery, an email warmup tool for email domain warming and deliverability. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Instantly is a cold email platform for cold email outreach; Mailivery is an email warmup tool for email domain warming and deliverability. By each vendor's own wording, Instantly lists unlimited email accounts and unlimited email warmup, and Mailivery lists email warm up and inbox placement test.
Mailivery offers a lower entry point at $29/mo compared to Instantly at $47/mo.
If your priority is sending campaigns that land in the inbox and generate replies, Instantly is the one built for it; for building sender reputation and improving inbox placement, that is Mailivery. Many teams run one of each.
Understanding the Core Difference
Instantly is Cold email platform with unlimited email accounts, unlimited warmup, and a 450M+ B2B lead database.
Mailivery is Email warm-up and deliverability tool that improves sender reputation by holding real conversations in your inbox through a peer to peer network of active mailboxes. Plans are priced on total daily warm-up volume and allow unlimited connected mailboxes, with inbox placement tests, blacklist monitoring and email verification included.
Both platforms offer email verification. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Growth
Starter
Instantly Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | $47/mo | 1000 Uploaded Contacts | 5000 Emails Monthly |
| Hypergrowth | $97/mo | 25 000 Uploaded Contacts | 125,000 emails/month |
| Light Speed | $358/mo | 100 000 Uploaded Contacts | 500 000 Emails Monthly |
| Enterprise | Contact Sales | 100 000+ Uploaded Contacts | 500 000+ Emails Monthly |
Source: Instantly Pricing
Mailivery Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $29/mo | UNLIMITED mailboxes | 200 warm-up emails / day (shared) |
| Professional | $79/mo | UNLIMITED mailboxes | 800 warm-up emails / day (shared) |
| Business | $199/mo | UNLIMITED mailboxes | 2,500 warm-up emails / day (shared) |
Source: Mailivery Pricing
Pricing Analysis
Mailivery offers the lower entry point ($29/mo vs $47/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Instantly offers 4 pricing tiers compared to Mailivery's 3, giving you more granularity as you scale.
Features Breakdown
- Unlimited email accounts
- Unlimited email warmup
- Master inbox
- Campaign analytics
- A/B testing
- AI-powered features
- and 1 more listed below
- Email verification
- Email Warm Up
- Inbox Placement Test
- Blacklist Monitoring
- Custom Warm Up Templates
- Real email text & AI generated email content
- Email scheduling & balancing to mimic natural behavior
- and 2 more listed below
Instantly Key Features
- Unlimited email accounts
- Unlimited email warmup
- Email verification
- Master inbox
- Campaign analytics
- A/B testing
- AI-powered features
- Dedicated IP rotation (Light Speed+)
Mailivery Key Features
- Email Warm Up
- Inbox Placement Test
- Blacklist Monitoring
- Email Verification
- Custom Warm Up Templates
- Real email text & AI generated email content
- Email scheduling & balancing to mimic natural behavior
- Peer2Peer interactions
- Automatic email reading and moving so that we don't jam your inbox
Shared Capabilities
Both Instantly and Mailivery include:
- Email verification
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Instantly
- Unlimited email accounts
- Unlimited email warmup
- Master inbox
- Campaign analytics
- A/B testing
- AI-powered features
- Dedicated IP rotation (Light Speed+)
Listed only by Mailivery
- Email Warm Up
- Inbox Placement Test
- Blacklist Monitoring
- Custom Warm Up Templates
- Real email text & AI generated email content
- Email scheduling & balancing to mimic natural behavior
- Peer2Peer interactions
- Automatic email reading and moving so that we don't jam your inbox
Integration Ecosystem
Instantly Integrations
Instantly connects with: HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay, Slack, Google Calendar.
Mailivery Integrations
Mailivery connects with: Gmail, GSuite, Microsoft 365, SMTP, SendGrid.
Integrations listed only by Instantly: HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay, Slack, Google Calendar.
Integrations listed only by Mailivery: Gmail, GSuite, Microsoft 365, SMTP, SendGrid.
Use Case Recommendations
Best Fit for Instantly
- Budget-conscious teams looking for an affordable cold email platform
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Mailivery
- Budget-conscious teams looking for an affordable email warmup tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams launching new email domains for outreach
- Organizations recovering from deliverability issues
Feature Comparison Summary
| Feature | Instantly | Mailivery |
|---|---|---|
| Starting Price | $47/mo | $29/mo |
| Top Tier Price | Contact Sales | $199/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 9 | 5 |
Getting Started Checklist
- Define your cold email outreach and email domain warming and deliverability requirements and monthly budget
- Estimate your expected email sending volume and warmup email volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Instantly serves the cold email outreach side of an outbound stack and Mailivery the email domain warming and deliverability side. Mailivery offers a more accessible entry point at $29/mo, while Instantly starts at $47/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Instantly and Mailivery for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Instantly and Mailivery?
- Instantly is a cold email platform built for sending cold outreach campaigns, while Mailivery is an email warmup tool focused on domain warming and deliverability. Instantly lists unlimited email accounts and unlimited email warmup, while Mailivery lists email warmup and inbox placement testing as its core offerings.
- Which is cheaper, Instantly or Mailivery?
- Mailivery has the lower entry price at $29/mo for its Starter plan, compared to Instantly's Growth plan at $47/mo. Mailivery's Starter plan includes unlimited mailboxes with 200 shared warm up emails per day, while Instantly's Growth plan includes 1000 uploaded contacts and 5000 emails monthly.
- Do I need both Instantly and Mailivery?
- Many teams run one of each since the tools serve different parts of the outbound workflow. Instantly is built for sending campaigns that generate replies, while Mailivery is built for building sender reputation and improving inbox placement before those campaigns go out.
- What integrations does Instantly support that Mailivery doesn't?
- Instantly lists 9 integrations including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay, Slack, and Google Calendar. Mailivery's listed integrations are limited to Gmail, GSuite, Microsoft 365, SMTP, and SendGrid, none of which overlap with Instantly's list.
- How many pricing tiers does each platform offer?
- Instantly offers 4 pricing tiers: Growth, Hypergrowth, Light Speed, and Enterprise. Mailivery offers 3 tiers: Starter, Professional, and Business. Instantly's additional tier gives more granularity for teams scaling their contact and email volume.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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