Kaspr vs People Data Labs: Data Enrichment Tool Comparison
Compare Kaspr and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Kaspr and People Data Labs both start free, but Kaspr is a LinkedIn Chrome extension focused on phone and email contact data with lead management and CRM sync, priced up to $99/mo before Enterprise, while People Data Labs is a person and company data provider delivering enrichment via APIs, licensed feeds, and cloud platforms, with a $98/mo Self-Serve tier.
Key takeaways
- Kaspr's paid tiers are Starter at $65/mo and Business at $99/mo, plus a Free plan and an Enterprise tier that requires contacting sales.
- People Data Labs offers a Free Testing tier, a Self-Serve tier at $98/mo starting with 350 credits, and a Bulk Data tier that requires contacting sales.
- Kaspr lists 4 pricing tiers compared to People Data Labs's 3, giving more granularity for scaling.
- Kaspr integrates with 9 tools including HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall.
- People Data Labs integrates with 7 tools including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, with Salesforce and Zapier shared between both platforms.
Reviewed and updated September 2, 2026
Kaspr vs People Data Labs: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Kaspr and People Data Labs will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Kaspr lists kaspr chrome extension and lead management, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Kaspr offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by Kaspr: HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, Aircall.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Kaspr | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kaspr and People Data Labs both serve the B2B lead data and contact enrichment market. Kaspr offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kaspr and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- Is Kaspr or People Data Labs cheaper?
- Both tools start at $0/mo on their free tiers. Beyond that, Kaspr's paid plans are Starter at $65/mo and Business at $99/mo, while People Data Labs offers a Self-Serve plan at $98/mo starting with 350 credits. Enterprise and Bulk Data tiers on both platforms require contacting sales for custom pricing.
- What is the main difference between Kaspr and People Data Labs?
- Kaspr is a B2B contact data tool built around a LinkedIn Chrome extension for finding phone numbers and email addresses, with lead management, bulk enrichment, and CRM sync. People Data Labs is a person and company data provider that delivers standardized, refreshed workforce datasets through enrichment and search APIs, licensed data feeds, and cloud data platforms.
- Which tool has more integrations, Kaspr or People Data Labs?
- Kaspr has more listed integrations at 9, including HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall. People Data Labs lists 7 integrations, including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce. Salesforce and Zapier are shared by both platforms.
- Which tool is better for teams with complex tech stacks?
- Kaspr is recommended for organizations with complex tech stacks needing broad integration support, since it lists 9 integrations compared to People Data Labs's 7. Both tools are also suited to budget-conscious teams that want to start free and scale up, and to enterprise buyers who prefer custom pricing and dedicated support.
- Do Kaspr and People Data Labs offer free plans?
- Yes, both platforms offer a free tier so teams can test the tool before spending anything. Kaspr's free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month. People Data Labs's free Testing tier includes up to 100 credits per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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