Tool Comparisons

    Keap vs La Growth Machine: CRM Platform vs Sales Engagement Platform Comparison

    Compare Keap (CRM platform) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Keap vs La Growth Machine
    September 4, 2026Updated September 4, 20266 min read
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    The short answer

    Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo for 1,500 contacts and 2 users. La Growth Machine is a sales engagement platform for multichannel outreach across LinkedIn, email and X, starting at $70/mo for 250 enriched leads per month. Many teams use both together rather than choosing one.

    Key takeaways

    • Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users.
    • La Growth Machine's Basic plan costs $70/mo and includes 250 enriched leads per month with 1 sending email per identity.
    • La Growth Machine offers 4 pricing tiers (Basic, Pro, Ultimate, Custom) compared to Keap's single plan.
    • Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe and Eway, while La Growth Machine integrates with HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Gmail, Microsoft Outlook, LinkedIn, Aircall and Ringover.
    • Gmail is the only integration shared between Keap and La Growth Machine.

    Reviewed and updated September 4, 2026

    Keap vs La Growth Machine: CRM Platform vs Sales Engagement Platform Comparison

    Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against La Growth Machine, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    Keap is a CRM platform for customer relationship management and sales pipeline tracking; La Growth Machine is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and La Growth Machine lists multichannel sequences across linkedin, email and x and linkedin automation for requests, messages and voice notes.

    La Growth Machine offers a lower entry point at $70/mo compared to Keap at $299/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is La Growth Machine. Many teams run one of each.

    Understanding the Core Difference

    Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

    La Growth Machine is Multichannel outbound automation tool that runs LinkedIn, email, X and call sequences from one flow, with waterfall contact enrichment, a unified inbox and inbox rotation.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (Keap, La Growth Machine, Basic, Pro)

    $299/moKeap entry plan

    Keap

    $70/moLa Growth Machine entry plan

    Basic

    Entry pricing for Keap and La Growth Machine, as published on each vendor's own pricing page.

    Keap Pricing (as of September 2026)

    PlanPriceContacts
    Keap$299/moStarting at 1,500 contacts and 2 users

    Source: Keap Pricing

    La Growth Machine Pricing (as of September 2026)

    PlanPriceContactsEmails
    Basic$70/mo250 Leads enriched per month1 sending email per identity
    Pro$135/mo400 Leads enriched per month5 sending emails per identity
    Ultimate$195/mo1,000 Leads enriched per month10 sending emails per identity
    CustomContact Sales--

    Source: La Growth Machine Pricing

    Pricing Analysis

    La Growth Machine offers the lower entry point ($70/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    La Growth Machine offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

    Features Breakdown

    Keap lists
    • Contact management
    • Contact segmentation (tags)
    • Email broadcasts
    • Sales pipeline
    • Appointment scheduler
    • Quotes
    • and 2 more listed below
    La Growth Machine lists
    • Multichannel sequences across LinkedIn, email and X
    • LinkedIn automation for requests, messages and voice notes
    • Waterfall email enrichment across multiple providers
    • AI generated voice messages
    • Real Chat Mode
    • Multichannel inbox
    • and 4 more listed below
    What Keap and La Growth Machine each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Keap Key Features

    • Contact management
    • Contact segmentation (tags)
    • Email broadcasts
    • Sales pipeline
    • Appointment scheduler
    • Quotes
    • Invoices
    • Text marketing

    La Growth Machine Key Features

    • Multichannel sequences across LinkedIn, email and X
    • LinkedIn automation for requests, messages and voice notes
    • Waterfall email enrichment across multiple providers
    • AI generated voice messages
    • Real Chat Mode
    • Multichannel inbox
    • Lookalike opportunities from positive replies
    • Signals that auto-import leads matching an ICP
    • Inbox rotation for email deliverability
    • LinkedIn account safety limits

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Keap

    • Contact management
    • Contact segmentation (tags)
    • Email broadcasts
    • Sales pipeline
    • Appointment scheduler
    • Quotes
    • Invoices
    • Text marketing

    Listed only by La Growth Machine

    • Multichannel sequences across LinkedIn, email and X
    • LinkedIn automation for requests, messages and voice notes
    • Waterfall email enrichment across multiple providers
    • AI generated voice messages
    • Real Chat Mode
    • Multichannel inbox
    • Lookalike opportunities from positive replies
    • Signals that auto-import leads matching an ICP
    • Inbox rotation for email deliverability
    • LinkedIn account safety limits

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (Keap, La Growth Machine, Gmail, Outlook)

    Keap Integrations

    Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

    La Growth Machine Integrations

    La Growth Machine connects with: HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Gmail, Microsoft Outlook, LinkedIn, Aircall, Ringover.

    Shared Integrations

    Both tools integrate with: Gmail.

    Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.

    Integrations listed only by La Growth Machine: HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Microsoft Outlook, LinkedIn, Aircall, Ringover.

    Use Case Recommendations

    Best Fit for Keap

    • Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting
    • Growing teams that need scalable contact management

    Best Fit for La Growth Machine

    • Teams that need a wide feature set (10 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (13 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureKeapLa Growth Machine
    Starting Price$299/mo$70/mo
    Top Tier Price$299/moContact Sales
    Total Features Listed810
    Integrations613

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
    2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and La Growth Machine the multi-channel sales outreach and engagement tracking side. La Growth Machine offers a more accessible entry point at $70/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Keap and La Growth Machine for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between Keap and La Growth Machine?
    Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while La Growth Machine is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They serve different parts of the sales workflow, so many teams run both together.
    How much does Keap cost compared to La Growth Machine?
    Keap costs $299/mo for a single plan starting at 1,500 contacts and 2 users. La Growth Machine starts at $70/mo for its Basic plan with 250 enriched leads per month, and also offers Pro ($135/mo), Ultimate ($195/mo), and a Custom tier available by contacting sales.
    Which tool has more pricing flexibility?
    La Growth Machine offers 4 pricing tiers (Basic, Pro, Ultimate, and Custom) compared to Keap's single plan priced by contact count. This gives La Growth Machine more granularity for teams that want to scale their plan as leads and sending needs grow.
    Do Keap and La Growth Machine integrate with the same tools?
    They only share one listed integration, Gmail. Keap also connects with Outlook, Zapier, PayPal, Stripe, and Eway, while La Growth Machine connects with a broader set including HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Microsoft Outlook, LinkedIn, Aircall, and Ringover.
    Can I use Keap and La Growth Machine together?
    Yes, many teams run both since they cover different workflow needs. Keap handles contact management, sales pipeline tracking, and revenue forecasting, while La Growth Machine coordinates outreach across email, phone, and social channels like LinkedIn and X.
    KeapLa Growth MachineCRM PlatformSales Engagement PlatformComparisoncrmsales-engagement
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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