Keap vs Luru: CRM Platform vs Sales Engagement Platform Comparison

Keap vs Luru: CRM Platform vs Sales Engagement Platform Comparison

Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against Luru, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Keap is a CRM platform for customer relationship management and sales pipeline tracking; Luru is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Luru lists automated precision prospecting and prospect research.

Keap offers a lower entry point at $299/mo compared to Luru at $500/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Luru. Many teams run one of each.

Understanding the Core Difference

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$299/moKeap entry plan

Keap

$500/moLuru entry plan

Standard

Keap Pricing (as of September 2026)

Source: Keap Pricing

Luru Pricing (as of September 2026)

Source: Luru Pricing

Pricing Analysis

Keap is more affordable at the entry level ($299/mo vs $500/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.

Features Breakdown

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Luru lists

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• and 2 more listed below

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Luru Key Features

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• Reports and Analytics
• Response Handling

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Listed only by Luru

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• Reports and Analytics
• Response Handling

Integration Ecosystem

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Luru Integrations

Luru connects with: .

Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Organizations with complex tech stacks needing broad integration support (6 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Luru

• Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics
• Revenue teams coordinating email, phone, and social touches

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Luru the multi-channel sales outreach and engagement tracking side. Keap offers a more accessible entry point at $299/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Keap and Luru for current information.