Keap vs Maximizer: CRM Platform Comparison
Compare Keap and Maximizer side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap and Maximizer are both CRM platforms for contact management and sales pipeline tracking, but they differ sharply on price and structure. Keap is a single $299/mo plan starting at 1,500 contacts and 2 users, with 8 listed features and 6 integrations. Maximizer starts at $65/mo across 5 pricing tiers, with 12 listed features and 15 integrations.
Key takeaways
- Keap is sold as one plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- Maximizer's Core plan starts at $65/mo and the vendor offers 5 pricing tiers total, including Enterprise and On-Premise options priced by contacting sales.
- Keap lists 8 features including contact segmentation tags, email broadcasts, quotes, invoices, and text marketing.
- Maximizer lists 12 features including AI-powered insights, deal coaching, Kanban opportunity management, and workflow automation.
- Maximizer integrates with 15 tools such as DocuSign, Mailchimp, Shopify, and QuickBooks, while Keap integrates with 6 tools such as Gmail, PayPal, and Stripe, with Zapier as the only shared integration.
Reviewed and updated September 4, 2026
Keap vs Maximizer: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Keap and Maximizer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Keap lists contact segmentation (tags) and email broadcasts, while Maximizer lists tasks and reminders and interaction tracking. A capability both offer can appear under different names, so read both feature lists below.
Maximizer offers a lower entry point at $65/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
Both platforms offer contact management. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Keap
Core
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Maximizer offers the lower entry point ($65/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Maximizer offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- and 1 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- and 5 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Shared Capabilities
Both Keap and Maximizer include:
- Contact management
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Maximizer
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Maximizer |
|---|---|---|
| Starting Price | $299/mo | $65/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 6 | 15 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Maximizer both serve the customer relationship management and sales pipeline tracking market. Maximizer offers a more accessible entry point at $65/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Maximizer?
- Maximizer has the lower entry price at $65/mo for its Core plan, compared to Keap's single plan at $299/mo. Maximizer also offers more pricing granularity with 5 tiers total, while Keap prices its one plan by contact count, starting at 1,500 contacts and 2 users.
- What integrations does Keap support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. That totals 6 integrations, and Zapier is the only one Keap shares in common with Maximizer.
- What integrations does Maximizer support?
- Maximizer connects with DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, and Drift, totaling 15 integrations. This is a broader integration ecosystem than Keap's 6 listed integrations.
- Which CRM should I choose, Keap or Maximizer?
- Keap fits mid-market to enterprise sales teams that need pipeline visibility, forecasting, and scalable contact management on an established budget. Maximizer fits teams that need a wide feature set of 12 listed capabilities, broad integration support across 15 tools, or enterprise buyers who prefer custom pricing and dedicated support.
- How many pricing tiers does each platform offer?
- Keap offers 1 plan priced at $299/mo based on contact count. Maximizer offers 5 pricing tiers: Core at $65/mo, Business at $79/mo, Business+ at $89/mo, plus Enterprise and On-Premise options available by contacting sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Copper: CRM Platform Comparison
Compare Agile CRM and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.