Keap vs Pipeline CRM: CRM Platform Comparison
Compare Keap and Pipeline CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap and Pipeline CRM both handle contact management and pipeline tracking, but differ sharply in pricing and structure. Keap starts at $299/mo as a single all-in-one plan for 1,500 contacts and 2 users, while Pipeline CRM starts at $29/mo across four tiers. Pipeline CRM lists 10 integrations versus Keap's 6.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users, sold as a single plan.
- Pipeline CRM's Start plan costs $29/mo and includes 1 sales pipeline with 250 active deals per account.
- Pipeline CRM offers four pricing tiers (Start, Develop, Grow, Enterprise) compared to Keap's single plan.
- Keap lists 6 integrations including Gmail, PayPal, Stripe, and Eway, while Pipeline CRM lists 10 including QuickBooks, Apollo, and ZoomInfo.
- Both platforms share contact management as a listed capability, along with Outlook and Zapier integrations.
Reviewed and updated September 5, 2026
Keap vs Pipeline CRM: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Keap and Pipeline CRM will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Keap lists contact segmentation (tags) and email broadcasts, while Pipeline CRM lists pipeline management and deal and activity reporting. A capability both offer can appear under different names, so read both feature lists below.
Pipeline CRM offers a lower entry point at $29/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Pipeline CRM is Pipeline CRM, formerly PipelineDeals, is sales CRM software and a pipeline management system. Every plan includes pipeline management, contact management, deal and activity reporting, and unlimited file storage.
Both platforms offer contact management. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Keap
Start
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pipeline CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Start | $29/mo | 1 Sales Pipeline; 250 Deals per account (Active deals) |
| Develop | $39/mo | 2 Sales Pipeline; 2,500 Deals per account (Active deals) |
| Grow | $59/mo | 5 Sales Pipeline; Unlimited Deals per account (Active deals) |
| Enterprise | Contact Sales | 20 Sales Pipeline; Unlimited Deals per account (Active deals) |
Source: Pipeline CRM Pricing
Pricing Analysis
Pipeline CRM offers the lower entry point ($29/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Pipeline CRM offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- and 1 more listed below
- Contact management
- Pipeline management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- and 1 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Pipeline CRM Key Features
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Shared Capabilities
Both Keap and Pipeline CRM include:
- Contact management
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Pipeline CRM
- Pipeline management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Pipeline CRM Integrations
Pipeline CRM connects with: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Shared Integrations
Both tools integrate with: Outlook, Zapier.
Integrations listed only by Keap: Gmail, PayPal, Stripe, Eway.
Integrations listed only by Pipeline CRM: QuickBooks, Mailchimp, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Pipeline CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Pipeline CRM |
|---|---|---|
| Starting Price | $299/mo | $29/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Pipeline CRM both serve the customer relationship management and sales pipeline tracking market. Pipeline CRM offers a more accessible entry point at $29/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Pipeline CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Pipeline CRM?
- Pipeline CRM is cheaper, starting at $29/mo compared to Keap's $299/mo entry plan. Pipeline CRM also offers four pricing tiers, Start, Develop, Grow, and Enterprise, giving budget-conscious teams more granularity as they scale, while Keap is sold as a single plan priced by contact count.
- What are the main feature differences between Keap and Pipeline CRM?
- Keap lists contact segmentation (tags), email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. Pipeline CRM lists pipeline management, deal and activity reporting, unlimited file storage, kanban view, map views, mobile app, and data enrichment and email validation add-ons. Both list contact management as a shared capability.
- Which integrations does each CRM support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. Pipeline CRM connects with QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, and Google Ads Lead Forms, totaling 10 integrations. Outlook and Zapier are shared by both tools.
- Who is Keap best suited for?
- Keap best fits mid-market to enterprise teams with established CRM and sales pipeline tracking budgets. It also suits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Who is Pipeline CRM best suited for?
- Pipeline CRM best fits budget-conscious teams looking for an affordable CRM platform. It also suits organizations with complex tech stacks needing broad integration support, since it lists 10 integrations, and enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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