Keap vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for contact management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. Salesflow is a sales engagement platform for multichannel email and LinkedIn outreach, priced from $99/mo. Teams needing pipeline and contact organization should pick Keap; teams needing outreach coordination should pick Salesflow, and many run both.
Key takeaways
- Keap is priced at $299/mo for a single plan starting at 1,500 contacts and 2 users.
- Salesflow's entry plan, Basic, costs $99/mo and scales down to $24.99/mo on its Enterprise tier for teams of 100+ seats.
- Salesflow offers 5 pricing tiers while Keap offers only 1 plan.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while Salesflow integrates with HubSpot, LinkedIn Sales Navigator, Zapier, and API.
- Both platforms share only one listed integration in common: Zapier.
Reviewed and updated September 4, 2026
Keap vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison
Keap is a CRM platform; Salesflow is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns.
Salesflow offers a lower entry point at $99/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesflow. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Basic
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Salesflow Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $99/mo | Team size: 1+ users, minimum 1 seat |
| Starter | $70/mo | Team size: 5+ seats |
| Pro | $39.95/mo | Team size: 20+ seats |
| Agency | $29.98/mo | Team size: 50+ seats, seats added in batches of 5 |
| Enterprise | $24.99/mo | Team size: 100+ seats, seats added in batches of 10 |
Source: Salesflow Pricing
Pricing Analysis
Salesflow offers the lower entry point ($99/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesflow offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Salesflow Key Features
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Salesflow
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Salesflow Integrations
Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Salesflow: HubSpot, LinkedIn Sales Navigator, API.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Salesflow
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Keap | Salesflow |
|---|---|---|
| Starting Price | $299/mo | $99/mo |
| Top Tier Price | $299/mo | $24.99/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesflow the multi-channel sales outreach and engagement tracking side. Salesflow offers a more accessible entry point at $99/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Salesflow for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Salesflow?
- Keap is a CRM platform for customer relationship management and sales pipeline tracking, while Salesflow is a sales engagement platform for multichannel sales outreach and engagement tracking. Keap focuses on contact management and pipeline organization, whereas Salesflow focuses on combined email and LinkedIn outreach campaigns.
- Which is cheaper, Keap or Salesflow?
- Salesflow has the lower entry price at $99/mo compared to Keap's $299/mo. Salesflow also offers additional lower-priced tiers as team size grows, down to $24.99/mo on its Enterprise tier for teams of 100+ seats, while Keap sells only a single $299/mo plan.
- Can I use both Keap and Salesflow together?
- Yes, the article notes that many teams run one of each since the two tools serve different parts of the workflow. Keap handles contact organization, deal tracking, and revenue forecasting, while Salesflow coordinates outreach across email, phone, and social channels.
- What integrations does Keap support that Salesflow does not?
- Keap lists integrations with Gmail, Outlook, PayPal, Stripe, and Eway that are not listed by Salesflow. The only integration both platforms share is Zapier.
- Who should choose Keap over Salesflow?
- Keap is best suited for mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking, especially organizations with complex tech stacks needing broad integration support across six listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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