Lead411 vs Wiza: Data Enrichment Tool Comparison
Compare Lead411 and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lead411 and Wiza are both B2B contact enrichment tools, but Lead411 starts at $49/mo with verified emails, direct dials, and Bombora intent data, while Wiza offers a free tier with 20 valid emails and 5 phone numbers, plus unlimited email reveals and AI research on paid plans. The right choice depends on budget and integration needs.
Key takeaways
- Lead411 pricing starts at $49/mo for the Spark plan with 1000 exports per month, and its Ignite plan costs $150/mo.
- Wiza offers a free plan with 20 valid emails and 5 phone numbers, plus paid tiers at $49/mo, $99/mo, and $199/mo.
- Lead411 lists 10 features on its own page compared to 8 features listed by Wiza.
- Wiza lists 10 integrations including Attio, Gong Engage, and Clay, while Lead411 lists 8 integrations that uniquely include Make.
- Lead411 was founded in 2001, while Wiza's founding year is not listed in the comparison.
Reviewed and updated September 2, 2026
Lead411 vs Wiza: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Lead411 and Wiza. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Lead411 lists verified emails and direct dials and bombora intent data, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to Lead411 at $49/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lead411 is B2B lead intelligence platform with verified emails, direct dials, growth intent data, and unlimited search capabilities.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Spark
Free
Lead411 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Spark | $49/mo | 1000 Exports / Month |
| Ignite | $150/mo | 1000+ Exports / Month |
Source: Lead411 Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Lead411's 2, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Lead411 Key Features
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lead411
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Lead411 Integrations
Lead411 connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier.
Integrations listed only by Lead411: Make.
Integrations listed only by Wiza: Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Lead411
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Lead411 | Wiza |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2001 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lead411 and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while Lead411 starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lead411 and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main pricing difference between Lead411 and Wiza?
- Lead411 starts at $49/mo for its Spark plan with 1000 exports per month, and its top tier, Ignite, costs $150/mo. Wiza starts free with 20 valid emails and 5 phone numbers, then scales through paid tiers at $49/mo, $99/mo, and $199/mo, with a Team Plan available on request.
- Does Wiza offer a free plan?
- Yes, Wiza has a free tier that includes 20 valid emails and 5 phone numbers. This lets teams evaluate the platform before committing to a paid plan, and Wiza's pricing analysis notes this free tier as helpful for budget-conscious buyers starting out.
- Which tool has more integrations, Lead411 or Wiza?
- Wiza lists 10 integrations compared to Lead411's 8. Both tools connect with Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, and Zapier, but Wiza uniquely lists Attio, Gong Engage, and Clay, while Lead411 uniquely lists Make.
- What features does Lead411 offer that Wiza doesn't list?
- Lead411 lists verified emails and direct dials, Bombora intent data, growth intent signals, unlimited email views, a Chrome extension for LinkedIn, CRM enrichment, advanced search filters, sales intelligence alerts, CSV export, and a 7-day free trial with 50 leads, none of which appear on Wiza's own feature list.
- Which tool is better for enterprise teams?
- Wiza is recommended for enterprise buyers who prefer custom pricing and dedicated support, since its Team Plan is available through contact sales for 3 or more users with unlimited valid emails and phone numbers. Lead411 is instead positioned for budget-conscious teams and revenue operations teams building targeted prospect lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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