LeadIQ vs LeadMagic: Data Enrichment Tool Comparison
Compare LeadIQ and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadIQ and LeadMagic are both B2B data enrichment tools, but they differ in pricing and focus. LeadIQ starts free and offers a Pro plan at $200/mo, with features like Scribe AI email personalization and champion tracking. LeadMagic starts at $49.99/mo and focuses on pay-per-result verified emails, mobile numbers, and waterfall enrichment across six pricing tiers.
Key takeaways
- LeadIQ offers a free entry plan while LeadMagic's entry plan, Basic, costs $49.99/mo.
- LeadIQ has three pricing tiers, Free, Pro at $200/mo, and Enterprise, compared to LeadMagic's six tiers ranging from Basic to Enterprise.
- LeadIQ lists 10 features on its own page, including Scribe AI email personalization and champion tracking for job changes.
- LeadMagic lists 8 features on its own page, including Email Finder, Mobile Finder, and Waterfall Enrichment.
- Salesforce and Zapier are the only integrations both LeadIQ and LeadMagic list, with LeadIQ also connecting to HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, and Gmail, and LeadMagic connecting to Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, and Apollo.
Reviewed and updated September 2, 2026
LeadIQ vs LeadMagic: Data Enrichment Tool Comparison
LeadIQ and LeadMagic are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, LeadIQ lists scribe ai email personalization and champion tracking for job changes, while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
LeadIQ offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
LeadIQ is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to LeadIQ's 3, giving you more granularity as you scale.
LeadIQ includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by LeadIQ: HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadIQ | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadIQ and LeadMagic both serve the B2B lead data and contact enrichment market. LeadIQ offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadIQ and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, LeadIQ or LeadMagic?
- LeadIQ is cheaper at the entry level, offering a free plan compared to LeadMagic's Basic plan at $49.99/mo. LeadIQ's next tier, Pro, costs $200/mo, while LeadMagic offers additional tiers at $99/mo, $249/mo, $499/mo, and $849/mo before reaching custom Enterprise pricing.
- What integrations does LeadIQ support?
- LeadIQ integrates with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier. Of these, only Salesforce and Zapier are also listed as integrations for LeadMagic.
- What integrations does LeadMagic support?
- LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. Salesforce and Zapier are the only integrations shared with LeadIQ.
- What are the main feature differences between LeadIQ and LeadMagic?
- LeadIQ lists features such as Scribe AI email personalization, champion tracking for job changes, one-click CRM capture, and account and contact discovery. LeadMagic lists features such as Email Finder, Mobile Finder, Email Validation, Job Change Detector, and Waterfall Enrichment. Some capabilities may overlap under different naming.
- Does LeadIQ offer a free trial?
- Yes, LeadIQ lists a 30-day free trial among its features, in addition to offering a free pricing tier with 1 user and 50 credits. LeadMagic's pricing pages do not list a free trial, with its lowest tier, Basic, priced at $49.99/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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