LeadIQ vs Scrupp: Data Enrichment Tool Comparison
Compare LeadIQ and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadIQ and Scrupp both offer free-tier data enrichment tools starting at $0/mo, but LeadIQ is a B2B prospecting platform with AI email personalization and champion tracking, while Scrupp is a cloud-based LinkedIn, Sales Navigator, and Apollo scraper charging credits only when a contact detail is found.
Key takeaways
- LeadIQ's Pro plan costs $200/mo and starts at 1,500 credits per month with a credit slider option.
- Scrupp's Subscription plan costs $29/mo for 1,000 credits per month, with a usage based one time credit pack also available for 1,000 credits.
- LeadIQ lists 10 total features while Scrupp lists 8 total features, according to the vendors' own pages.
- Both LeadIQ and Scrupp integrate with 8 platforms each, and both share Salesforce and HubSpot integrations.
- LeadIQ was founded in 2015, while Scrupp's founding year is listed as N/A in the comparison.
Reviewed and updated September 5, 2026
LeadIQ vs Scrupp: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. LeadIQ and Scrupp both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, LeadIQ lists scribe ai email personalization and champion tracking for job changes, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by LeadIQ: Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | LeadIQ | Scrupp |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 8 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadIQ and Scrupp both serve the B2B lead data and contact enrichment market. LeadIQ offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadIQ and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadIQ and Scrupp?
- LeadIQ is a B2B prospecting platform built around AI powered email personalization called Scribe, champion tracking for job changes, and one click CRM capture. Scrupp is a cloud based scraper for LinkedIn, Sales Navigator, and Apollo that exports leads and enriches them with verified emails, phone numbers, and company data, charging credits only when a contact detail is found.
- How much do LeadIQ and Scrupp cost?
- Both platforms offer a free tier starting at $0 per month. LeadIQ's Pro plan costs $200 per month starting from 1,500 credits with a credit slider, while Scrupp's Subscription plan costs $29 per month for 1,000 credits, plus a usage based one time credit pack for 1,000 credits.
- Which integrations do LeadIQ and Scrupp support?
- LeadIQ integrates with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier. Scrupp integrates with Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Both tools share Salesforce and HubSpot as common integrations.
- Which tool is better for budget conscious teams?
- Both LeadIQ and Scrupp are listed as good fits for budget conscious teams looking for an affordable data enrichment tool, since both let teams start free and scale up as needs grow. The right pick depends on which specific features and credit structure match the team's expected usage.
- Does LeadIQ or Scrupp offer more features?
- According to each vendor's own listed capabilities, LeadIQ lists 10 total features while Scrupp lists 8 total features. However, some capabilities both tools offer may appear under different names on each list, so the feature count alone does not capture full overlap.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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