LeadIQ vs Wiza: Data Enrichment Tool Comparison
Compare LeadIQ and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadIQ and Wiza both offer free tiers, but LeadIQ focuses on AI-powered email personalization, champion tracking, and CRM capture, while Wiza emphasizes unlimited email reveals, AI research, and broader integration support. LeadIQ's Pro plan starts at $200/mo, while Wiza's paid tiers range from $49/mo to $199/mo, with a five-tier pricing structure.
Key takeaways
- LeadIQ's Free plan includes 1 user and 50 credits, while its Pro plan costs $200/mo starting from 1,500 credits per month with a slider option.
- Wiza's Free plan includes 20 valid emails and 5 phone numbers, with paid tiers ranging from $49/mo for the Starter plan to $199/mo for the Email + Phone plan.
- Wiza offers 5 pricing tiers compared to LeadIQ's 3, giving more granularity for scaling usage.
- LeadIQ lists 10 features and integrates with 8 platforms including Salesforce, HubSpot, and Gong, while Wiza lists 8 features and integrates with 10 platforms including Pipedrive, Zoho CRM, and Clay.
- Both tools share integrations with Salesforce, HubSpot, Outreach, SalesLoft, and Zapier, and LeadIQ was founded in 2015.
Reviewed and updated September 2, 2026
LeadIQ vs Wiza: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, LeadIQ and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, LeadIQ lists scribe ai email personalization and champion tracking for job changes, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to LeadIQ's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, SalesLoft, Zapier.
Integrations listed only by LeadIQ: Gong, LinkedIn Sales Navigator, Gmail.
Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadIQ | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadIQ and Wiza both serve the B2B lead data and contact enrichment market. LeadIQ offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadIQ and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadIQ and Wiza?
- LeadIQ is built around AI-powered email personalization through its Scribe tool, champion tracking for job changes, and one-click CRM capture. Wiza focuses on verifying emails and phone numbers at the moment they are requested, along with LinkedIn and Sales Navigator export and CRM push. Both target the same core challenge of finding accurate contact data.
- How much does LeadIQ cost compared to Wiza?
- Both platforms start with a free plan. LeadIQ's Free plan includes 1 user and 50 credits, then jumps to a Pro plan at $200/mo starting from 1,500 credits monthly. Wiza offers more granular pricing with a Starter plan at $49/mo, an Email plan at $99/mo, and an Email plus Phone plan at $199/mo before reaching a custom Team Plan.
- Which tool has more integrations, LeadIQ or Wiza?
- Wiza lists 10 integrations compared to LeadIQ's 8. Both tools share integrations with Salesforce, HubSpot, Outreach, SalesLoft, and Zapier. LeadIQ additionally offers Gong, LinkedIn Sales Navigator, and Gmail, while Wiza adds Pipedrive, Zoho CRM, Attio, Gong Engage, and Clay.
- Which tool is better for teams with complex tech stacks?
- Wiza is recommended for organizations with complex tech stacks needing broad integration support, since it lists 10 integrations total. LeadIQ is better suited for teams that need a wide feature set, with 10 capabilities listed on its own feature page.
- Do LeadIQ and Wiza both offer free trials or free plans?
- Yes, both tools offer free tiers so you can test each one before spending anything. LeadIQ's Free plan includes 1 user and 50 credits, while Wiza's Free plan includes 20 valid emails and 5 phone numbers. LeadIQ also lists a 30-day free trial as a distinct feature.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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