LeadMagic vs Lusha: Data Enrichment Tool Comparison
Compare LeadMagic and Lusha side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and Lusha are both B2B contact enrichment tools, but they differ in pricing model and focus. LeadMagic is a pay-per-result platform starting at $49.99/mo with verified emails, mobile numbers, and company intelligence. Lusha is a browser extension based contact database with a free tier and CSV enrichment, starting at $0/mo.
Key takeaways
- LeadMagic's entry plan costs $49.99/mo for 2,000 monthly credits, while Lusha offers a free plan with 40 credits per month.
- LeadMagic has 6 pricing tiers ranging from $49.99/mo to $849/mo plus a custom Enterprise option, while Lusha has 4 tiers ranging from Free to $399.90/mo.
- LeadMagic lists 8 key features including Email Finder, Mobile Finder, Job Change Detector, and Waterfall Enrichment, while Lusha lists 9 including CSV enrichment, intent signal alerts, and SSO on its Scale plan.
- Both tools integrate with Salesforce, Zapier, n8n, and Make, but LeadMagic uniquely connects with Smartlead, Instantly, Email Bison, Slack, Clay, and Apollo, while Lusha uniquely connects with Gmail, Outlook, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, and Zoho CRM.
- Lusha is positioned as a fit for teams that want a wide feature set and broad integration support with 12 listed integrations, while LeadMagic suits budget-conscious teams and enterprise buyers wanting custom pricing.
Reviewed and updated September 2, 2026
LeadMagic vs Lusha: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to LeadMagic and Lusha. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Lusha lists browser extension for linkedin and csv enrichment. A capability both offer can appear under different names, so read both feature lists below.
Lusha offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Lusha's 4, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, n8n, Make.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, Clay, Apollo.
Integrations listed only by Lusha: Gmail, Outlook, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | LeadMagic | Lusha |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and Lusha both serve the B2B lead data and contact enrichment market. Lusha offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and Lusha?
- LeadMagic is a pay-per-result B2B data platform focused on verified emails, direct mobile numbers, company intelligence, and buying signals, delivered via CSV, API, an MCP server, and integrations. Lusha is a B2B contact database centered on a browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
- Which tool is cheaper, LeadMagic or Lusha?
- Lusha has the lower entry point, offering a free plan at $0/mo, while LeadMagic's cheapest plan, Basic, costs $49.99/mo for 2,000 monthly credits. Lusha's paid tiers start at $49.90/mo for the Starter plan with 4,800 credits per year.
- Does LeadMagic or Lusha have more pricing tiers?
- LeadMagic offers 6 pricing tiers, from Basic at $49.99/mo up to Ultimate at $849/mo plus a custom Enterprise option, giving more granularity as usage scales. Lusha offers 4 tiers, from a Free plan up to Premium at $399.90/mo.
- What integrations do LeadMagic and Lusha share?
- LeadMagic and Lusha both integrate with Salesforce, Zapier, n8n, and Make. Beyond that, LeadMagic connects uniquely with tools like Smartlead, Instantly, Slack, Clay, and Apollo, while Lusha connects uniquely with Gmail, Outlook, HubSpot, Outreach, and several CRMs like Pipedrive and Zoho CRM.
- Which tool is better for enterprise buyers versus teams wanting a free trial?
- LeadMagic is recommended for enterprise buyers who prefer custom pricing and dedicated support, along with budget-conscious teams and revenue operations teams building targeted prospect lists. Lusha is recommended for teams that want to start free and scale, as well as organizations needing a wide feature set or broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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