LeadMagic vs People Data Labs: Data Enrichment Tool Comparison
Compare LeadMagic and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic starts at $49.99/mo with 2,000 monthly credits and focuses on verified emails, mobile numbers, and buying signals delivered via CSV, API, and an MCP server. People Data Labs starts free with up to 100 credits/mo and provides person and company data through enrichment APIs, licensed feeds, and cloud platforms. Choice depends on budget and integration needs.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo and includes 2,000 monthly credits with no rollover.
- People Data Labs offers a free Testing plan with up to 100 credits per month.
- LeadMagic offers 6 pricing tiers compared to People Data Labs's 3 tiers.
- LeadMagic integrates with 10 tools including Smartlead, Instantly, and Clay, while People Data Labs integrates with 7 tools including Snowflake and Databricks.
- Both platforms share integrations with Salesforce, Zapier, and Make.
Reviewed and updated September 2, 2026
LeadMagic vs People Data Labs: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to LeadMagic and People Data Labs. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
People Data Labs offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Testing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, Make.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Clay, Apollo.
Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | People Data Labs |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and People Data Labs both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, LeadMagic or People Data Labs?
- People Data Labs is cheaper at entry, offering a free Testing plan with up to 100 credits per month, while LeadMagic's lowest tier, Basic, costs $49.99 per month for 2,000 monthly credits.
- What integrations does LeadMagic support?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo, totaling 10 integrations according to the vendor's own listing.
- What integrations does People Data Labs support?
- People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, totaling 7 integrations according to the vendor's own listing.
- Which tool is better for enterprise buyers?
- Both LeadMagic and People Data Labs cater to enterprise buyers through custom pricing, with LeadMagic offering an Enterprise plan with a credit price lock and dedicated SLA, and People Data Labs offering a Bulk Data plan with custom volume.
- Does People Data Labs offer a free plan?
- Yes, People Data Labs offers a free Testing plan that includes up to 100 credits per month, allowing teams to evaluate the platform before committing to a paid tier like Self-Serve or Bulk Data.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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