LeadMagic vs Salesloft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare LeadMagic (data enrichment tool) and Salesloft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment, starting at $49.99/mo, while Salesloft is a sales engagement platform for multi-channel outreach and engagement tracking with custom pricing. LeadMagic finds and verifies contact data; Salesloft coordinates outreach across email, phone, and social channels. Many teams use both together.
Key takeaways
- LeadMagic publishes an entry price of $49.99/mo for its Basic plan with 2,000 monthly credits and no rollover.
- Salesloft uses custom pricing across both its Advanced and Elite tiers, requiring a sales quote for exact cost.
- LeadMagic offers 6 pricing tiers, from Basic at $49.99/mo up to Enterprise custom pricing with a credit price lock and dedicated SLA.
- LeadMagic lists features such as Email Finder, Mobile Finder, Job Change Detector, and Waterfall Enrichment.
- Salesloft lists features such as cadence automation, conversation intelligence with AI call summaries, deal pipeline tracking, and AI-driven revenue forecasting.
- LeadMagic and Salesloft both integrate with Salesforce and Slack, while LeadMagic also connects with Smartlead, Instantly, Clay, and Apollo, and Salesloft connects with HubSpot, Microsoft Dynamics 365, and LinkedIn Sales Navigator.
Reviewed and updated September 2, 2026
LeadMagic vs Salesloft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh LeadMagic, a data enrichment tool for B2B lead data and contact enrichment, against Salesloft, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment; Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, LeadMagic lists email finder and mobile finder, and Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries.
LeadMagic publishes an entry price of $49.99/mo; Salesloft uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, LeadMagic is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesloft. Many teams run one of each.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Advanced
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, Apollo.
Integrations listed only by Salesloft: HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Highspot, Seismic.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Salesloft
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | Salesloft |
|---|---|---|
| Starting Price | $49.99/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 12 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic serves the B2B lead data and contact enrichment side of an outbound stack and Salesloft the multi-channel sales outreach and engagement tracking side. LeadMagic publishes an entry price of $49.99/mo, while Salesloft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and Salesloft?
- LeadMagic is a data enrichment tool focused on finding and verifying B2B contact data like emails and mobile numbers, while Salesloft is a sales engagement platform focused on coordinating multi-channel outreach, cadence building, and conversation intelligence. They address different parts of the sales workflow rather than competing directly.
- How much does LeadMagic cost compared to Salesloft?
- LeadMagic publishes a starting price of $49.99/mo for its Basic plan, with tiers going up to $849/mo for Ultimate and custom Enterprise pricing above that. Salesloft does not publish pricing; both its Advanced and Elite tiers require contacting sales for a custom quote.
- Can LeadMagic and Salesloft be used together?
- Yes, the article notes that many teams run one of each since they serve different needs: LeadMagic for finding accurate contact data on target accounts, and Salesloft for coordinating outreach across email, phone, and social channels. Both tools also share integrations with Salesforce and Slack.
- What features does LeadMagic offer that Salesloft doesn't list?
- LeadMagic lists features including Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP and lm-tui Access, access to all 15+ endpoints with one key, and Multi-Seat Shared Pool. These are focused on data enrichment rather than outreach or engagement tracking.
- What integrations does Salesloft support?
- Salesloft connects with Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic. Of these, Salesforce and Slack are also supported by LeadMagic.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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