LeadMagic vs Scrupp: Data Enrichment Tool Comparison
Compare LeadMagic and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and Scrupp are both data enrichment tools, but they differ in pricing and focus. LeadMagic starts at $49.99/mo with pay-per-result verified emails, mobile numbers, and buying signals across 6 pricing tiers. Scrupp starts free at $0/mo, offering LinkedIn, Sales Navigator, and Apollo scraping with credit-based enrichment across 3 pricing tiers.
Key takeaways
- LeadMagic's entry plan costs $49.99/mo for 2,000 monthly credits, while Scrupp offers a free tier with 100 credits.
- LeadMagic has 6 pricing tiers ranging from $49.99/mo to $849/mo, plus a custom Enterprise tier, compared to Scrupp's 3 tiers.
- Scrupp's Subscription plan costs $29/mo for 1,000 credits per month, and it also offers a usage-based one-time credit pack for 1,000 credits.
- LeadMagic lists integrations with Smartlead, Instantly, Email Bison, Zapier, n8n, Make, and Apollo that Scrupp does not list.
- Scrupp lists integrations with Google Sheets, HubSpot, Notion, Pipedrive, and Airtable that LeadMagic does not list, while both tools share integrations with Salesforce, Slack, and Clay.
Reviewed and updated September 4, 2026
LeadMagic vs Scrupp: Data Enrichment Tool Comparison
LeadMagic and Scrupp are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.
Scrupp offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, Slack, Clay.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Apollo.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | LeadMagic | Scrupp |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and Scrupp both serve the B2B lead data and contact enrichment market. Scrupp offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and Scrupp?
- LeadMagic is a pay-per-result B2B data platform focused on verified emails, direct mobile numbers, company intelligence, and buying signals delivered via CSV, API, an MCP server, and integrations. Scrupp is a cloud-based LinkedIn, Sales Navigator, and Apollo scraper that exports leads and enriches them with verified emails, phone numbers, and company data, charging credits only when a contact detail is found.
- Which is cheaper, LeadMagic or Scrupp?
- Scrupp has the lower entry point, offering a free tier at $0/mo, while LeadMagic's Basic plan starts at $49.99/mo. Scrupp's paid Subscription plan costs $29/mo for 1,000 credits, which is still less than LeadMagic's cheapest paid tier.
- Does LeadMagic or Scrupp offer more integrations?
- LeadMagic lists integrations with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo, totaling 10 integrations. Scrupp lists Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Both tools share Salesforce, Slack, and Clay as common integrations.
- Who should use Scrupp instead of LeadMagic?
- Scrupp fits budget-conscious teams that want to start free and scale up as needs grow, as well as revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation. Its free tier makes it appealing for teams evaluating the platform before committing budget.
- Who should use LeadMagic instead of Scrupp?
- LeadMagic fits budget-conscious teams seeking an affordable enrichment tool, organizations with complex tech stacks needing broad integration support across 10 integrations, and enterprise buyers who prefer custom pricing with a dedicated SLA. Its 6 pricing tiers also offer more granularity for teams scaling usage.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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