LeadMagic vs Surfe: Data Enrichment Tool Comparison
Compare LeadMagic and Surfe side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and Surfe both offer B2B contact enrichment, but LeadMagic is a pay-per-result platform starting at $49.99/mo for verified emails, mobile numbers, and buying signals, while Surfe is a free-to-start GTM data platform with a Chrome extension and CRM sync. The right pick depends on budget, team size, and required integrations.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits, while Surfe offers a Free plan with 5 mobile and 20 email searches per month.
- LeadMagic offers six pricing tiers (Basic, Essential, Growth, Professional, Ultimate, Enterprise), while Surfe offers four (Free, Essential, Pro, Enterprise).
- LeadMagic and Surfe both include email validation, but each lists distinct additional features under different names.
- LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo, while Surfe integrates with HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- Salesforce, n8n, and Clay are integrations shared by both LeadMagic and Surfe.
Reviewed and updated September 2, 2026
LeadMagic vs Surfe: Data Enrichment Tool Comparison
LeadMagic and Surfe compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Surfe lists company & people search and business network integration. A capability both offer can appear under different names, so read both feature lists below.
Surfe offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
Both platforms offer email validation. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Basic
Free
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Surfe's 4, giving you more granularity as you scale.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- and 1 more listed below
- Email Validation
- Company & People Search
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- and 1 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Shared Capabilities
Both LeadMagic and Surfe include:
- Email Validation
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Surfe
- Company & People Search
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, n8n, Clay.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, Make, Apollo.
Integrations listed only by Surfe: HubSpot, Pipedrive, Aircall, Lemlist, Outreach, Salesloft.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | Surfe |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 9 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and Surfe both serve the B2B lead data and contact enrichment market. Surfe offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and Surfe?
- LeadMagic is a pay-per-result B2B data platform focused on verified emails, direct mobile numbers, company intelligence, and buying signals, delivered via CSV, API, MCP server, and integrations. Surfe is a GTM data platform that finds, enriches, and activates accounts and contacts using real-time data from multiple providers, with a Chrome extension, CRM sync, and an API.
- Which tool is cheaper, LeadMagic or Surfe?
- Surfe has the lower entry point, offering a Free plan at $0/mo, compared to LeadMagic's Basic plan at $49.99/mo. Surfe's Free tier includes 5 mobile and 20 email searches per month, plus Company and People Search up to 1,000 results per week.
- Does LeadMagic or Surfe have more pricing tiers?
- LeadMagic offers six pricing tiers (Basic, Essential, Growth, Professional, Ultimate, and Enterprise), while Surfe offers four (Free, Essential, Pro, and Enterprise). LeadMagic's additional tiers give more granularity for teams scaling up.
- What integrations do LeadMagic and Surfe share?
- LeadMagic and Surfe both integrate with Salesforce, n8n, and Clay. Beyond that, LeadMagic adds Smartlead, Instantly, Email Bison, Zapier, Slack, Make, and Apollo, while Surfe adds HubSpot, Pipedrive, Aircall, Lemlist, Outreach, and Salesloft.
- Which tool is best for budget-conscious teams?
- LeadMagic is recommended for budget-conscious teams looking for an affordable data enrichment tool, according to the article's use case recommendations. It is also suited for organizations with complex tech stacks needing broad integration support across 10 integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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