Tool Comparisons

    LeadMagic vs Tomba: Data Enrichment Tool Comparison

    Compare LeadMagic and Tomba side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for LeadMagic vs Tomba
    September 2, 2026Updated September 4, 20265 min read
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    The short answer

    LeadMagic and Tomba are both B2B contact enrichment tools, but they differ on pricing and structure. LeadMagic starts at $49.99/mo with 6 pricing tiers and pay-per-result credits for emails, mobile numbers, and company data. Tomba starts free with 75 searches per month and 4 pricing tiers, making it the lower-cost entry option.

    Key takeaways

    • LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits, while its Ultimate plan costs $849/mo for 100,000 monthly credits.
    • Tomba offers a free tier with 75 searches per month and no credit card required.
    • Tomba's Growth plan costs $89/mo and includes 10,000 total credits, split between 5,000 finder and search credits and 5,000 free verification credits.
    • LeadMagic offers 6 pricing tiers compared to Tomba's 4 tiers.
    • LeadMagic and Tomba share only three listed integrations: Zapier, n8n, and Make, while each tool also connects to platforms the other does not, such as Salesforce and Clay for LeadMagic and Hubspot and Pipedrive for Tomba.

    Reviewed and updated September 4, 2026

    LeadMagic vs Tomba: Data Enrichment Tool Comparison

    If you are comparing B2B lead data and contact enrichment tools, LeadMagic and Tomba will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

    The Quick Answer

    By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Tomba lists native & exclusive email validation and advanced catch-all verification. A capability both offer can appear under different names, so read both feature lists below.

    Tomba offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.

    Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (LeadMagic, Tomba, Basic, Free)

    $49.99/moLeadMagic entry plan

    Basic

    FreeTomba entry plan

    Free

    Entry pricing for LeadMagic and Tomba, as published on each vendor's own pricing page.

    LeadMagic Pricing (as of September 2026)

    PlanPriceContacts
    Basic$49.99/mo2,000 monthly credits; no rollover; search and export not included
    Essential$99/mo5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked
    Growth$249/mo20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked
    Professional$499/mo50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide
    Ultimate$849/mo100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide
    EnterpriseContact SalesCustom volume with a credit price lock and a dedicated SLA

    Source: LeadMagic Pricing

    Tomba Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree75 free searches per month, no credit card required
    Growth$89/mo10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector
    Pay as you goUsage-basedCredits valid for 12 months
    EnterpriseContact SalesCustom data source onboarding, named account manager, custom SLA

    Source: Tomba Pricing

    Pricing Analysis

    Tomba offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    LeadMagic offers 6 pricing tiers compared to Tomba's 4, giving you more granularity as you scale.

    Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    LeadMagic lists
    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • and 2 more listed below
    Tomba lists
    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • and 2 more listed below
    What LeadMagic and Tomba each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    LeadMagic Key Features

    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • All 15+ Endpoints, One Key
    • Multi-Seat Shared Pool

    Tomba Key Features

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by LeadMagic

    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • All 15+ Endpoints, One Key
    • Multi-Seat Shared Pool

    Listed only by Tomba

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (LeadMagic, Tomba, Zapier, n8n)

    LeadMagic Integrations

    LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.

    Tomba Integrations

    Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.

    Shared Integrations

    Both tools integrate with: Zapier, n8n, Make.

    Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Slack, Clay, Apollo.

    Integrations listed only by Tomba: Hubspot, Pipedrive, Airtable, Mailchimp, Claude, Apify, Maltego.

    Use Case Recommendations

    Best Fit for LeadMagic

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Best Fit for Tomba

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureLeadMagicTomba
    Starting Price$49.99/moFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations1010

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    LeadMagic and Tomba both serve the B2B lead data and contact enrichment market. Tomba offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit LeadMagic and Tomba for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between LeadMagic and Tomba?
    LeadMagic is a pay-per-result B2B data platform focused on verified emails, direct mobile numbers, company intelligence, and buying signals, delivered via CSV, API, an MCP server, and integrations. Tomba is an email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment, and bulk processing, charged per valid result.
    Which tool is cheaper, LeadMagic or Tomba?
    Tomba has the lower entry point at free, compared to LeadMagic's Basic plan starting at $49.99/mo. Tomba's free tier includes 75 searches per month with no credit card required, while LeadMagic's cheapest paid plan provides 2,000 monthly credits but does not include search and export.
    Do LeadMagic and Tomba integrate with the same tools?
    They share only three listed integrations: Zapier, n8n, and Make. LeadMagic also connects with Smartlead, Instantly, Email Bison, Salesforce, Slack, Clay, and Apollo, while Tomba connects with Hubspot, Pipedrive, Airtable, Mailchimp, Claude, Apify, and Maltego.
    How many pricing tiers does each tool offer?
    LeadMagic offers 6 pricing tiers, ranging from Basic at $49.99/mo to Ultimate at $849/mo, plus a custom Enterprise plan. Tomba offers 4 pricing tiers, including a Free plan, a Growth plan at $89/mo, a Pay as you go option, and a custom Enterprise plan.
    Does Tomba have a free plan?
    Yes, Tomba offers a Free plan that includes 75 free searches per month and requires no credit card. This makes it possible to evaluate the platform's email finder and verification capabilities before committing to a paid tier.
    LeadMagicTombaData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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