LeadMagic vs UpLead: Data Enrichment Tool Comparison
Compare LeadMagic and UpLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and UpLead are both B2B contact data platforms, but they differ on pricing and focus. LeadMagic starts at $49.99/mo with pay-per-result credits, verified emails, and mobile numbers, while UpLead starts free and emphasizes a 200M+ lead database with a 95%+ data accuracy guarantee. The right pick depends on budget and required integrations.
Key takeaways
- LeadMagic's Basic plan starts at $49.99/mo and includes 2,000 monthly credits with no rollover.
- UpLead offers a free Test Drive trial with 5 credits, giving it a lower entry point than LeadMagic.
- LeadMagic offers 6 pricing tiers ranging from Basic to Enterprise, compared to UpLead's 4 tiers.
- UpLead lists 200M+ B2B leads worldwide, a 95%+ data accuracy guarantee, and technographics for 16,000+ technologies.
- Both tools integrate with Salesforce and Zapier, but LeadMagic also connects with Clay, Apollo, and Smartlead while UpLead connects with HubSpot, Zoho CRM, and Pipedrive.
Reviewed and updated September 2, 2026
LeadMagic vs UpLead: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to LeadMagic and UpLead. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee. A capability both offer can appear under different names, so read both feature lists below.
UpLead offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Test Drive Free Trial
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
UpLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Test Drive Free Trial | Free | 5 Credits |
| Essentials | $99/mo | 170 credits/month |
| Plus | $199/mo | 400 credits/month |
| Professional | Contact Sales | Custom |
Source: UpLead Pricing
Pricing Analysis
UpLead offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to UpLead's 4, giving you more granularity as you scale.
UpLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- and 4 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
UpLead Key Features
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by UpLead
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
UpLead Integrations
UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by UpLead: HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UpLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | UpLead |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
| Founded | N/A | 2017 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and UpLead both serve the B2B lead data and contact enrichment market. UpLead offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and UpLead for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, LeadMagic or UpLead?
- UpLead has the lower entry point with a free Test Drive trial offering 5 credits, while LeadMagic's cheapest paid plan is $49.99/mo for 2,000 monthly credits. UpLead's next tier, Essentials, is $99/mo for 170 credits, which matches LeadMagic's Essential plan price of $99/mo for 5,000 credits.
- What integrations does LeadMagic support that UpLead doesn't?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, and Apollo, none of which appear on UpLead's integration list. Both tools share Salesforce and Zapier as common integrations.
- What integrations does UpLead support that LeadMagic doesn't?
- UpLead connects with HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, and SalesLoft, which are not listed among LeadMagic's integrations. Salesforce and Zapier are the integrations both platforms share.
- What features does UpLead offer that LeadMagic doesn't list?
- UpLead lists 200M+ B2B leads worldwide, a 95%+ data accuracy guarantee, real-time email verification, 50+ search filters, technographics for 16,000+ technologies, buyer intent data on the Professional plan, a Chrome extension, bulk lookup, and company news and alerts.
- Is LeadMagic or UpLead better suited for enterprise buyers?
- LeadMagic is recommended for enterprise buyers who prefer custom pricing and dedicated support, according to its use case guidance. It also suits organizations with complex tech stacks needing broad integration support across its 10 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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