Tool Comparisons

    LeadMagic vs UpLead: Data Enrichment Tool Comparison

    Compare LeadMagic and UpLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    September 2, 20265 min read
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    The short answer

    Compare LeadMagic and UpLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Reviewed and updated September 2, 2026

    LeadMagic vs UpLead: Data Enrichment Tool Comparison

    Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to LeadMagic and UpLead. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

    The Quick Answer

    By each vendor's own wording, LeadMagic lists email finder and mobile finder, while UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee. A capability both offer can appear under different names, so read both feature lists below.

    UpLead offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.

    UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $49.99/moLeadMagic entry plan

    Basic

    FreeUpLead entry plan

    Test Drive Free Trial

    Entry pricing for LeadMagic and UpLead, as published on each vendor's own pricing page.

    LeadMagic Pricing (as of September 2026)

    PlanPriceContacts
    Basic$49.99/mo2,000 monthly credits; no rollover; search and export not included
    Essential$99/mo5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked
    Growth$249/mo20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked
    Professional$499/mo50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide
    Ultimate$849/mo100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide
    EnterpriseContact SalesCustom volume with a credit price lock and a dedicated SLA

    Source: LeadMagic Pricing

    UpLead Pricing (as of September 2026)

    PlanPriceContacts
    Test Drive Free TrialFree5 Credits
    Essentials$99/mo170 credits/month
    Plus$199/mo400 credits/month
    ProfessionalContact SalesCustom

    Source: UpLead Pricing

    Pricing Analysis

    UpLead offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    LeadMagic offers 6 pricing tiers compared to UpLead's 4, giving you more granularity as you scale.

    UpLead includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    LeadMagic lists
    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • and 2 more listed below
    UpLead lists
    • 200M+ B2B leads worldwide
    • 95%+ data accuracy guarantee
    • Real-time email verification
    • 50+ search filters
    • Technographics for 16,000+ technologies
    • Buyer intent data (Professional)
    • and 4 more listed below
    What LeadMagic and UpLead each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    LeadMagic Key Features

    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • All 15+ Endpoints, One Key
    • Multi-Seat Shared Pool

    UpLead Key Features

    • 200M+ B2B leads worldwide
    • 95%+ data accuracy guarantee
    • Real-time email verification
    • 50+ search filters
    • Technographics for 16,000+ technologies
    • Buyer intent data (Professional)
    • Data enrichment
    • Chrome extension
    • Bulk lookup
    • Company news and alerts

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by LeadMagic

    • Email Finder
    • Mobile Finder
    • Email Validation
    • Job Change Detector
    • Waterfall Enrichment
    • MCP & lm-tui Access
    • All 15+ Endpoints, One Key
    • Multi-Seat Shared Pool

    Listed only by UpLead

    • 200M+ B2B leads worldwide
    • 95%+ data accuracy guarantee
    • Real-time email verification
    • 50+ search filters
    • Technographics for 16,000+ technologies
    • Buyer intent data (Professional)
    • Data enrichment
    • Chrome extension
    • Bulk lookup
    • Company news and alerts

    Integration Ecosystem

    LeadMagic Integrations

    LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.

    UpLead Integrations

    UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.

    Shared Integrations

    Both tools integrate with: Salesforce, Zapier.

    Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.

    Integrations listed only by UpLead: HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft.

    Use Case Recommendations

    Best Fit for LeadMagic

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for UpLead

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that need a wide feature set (10 capabilities listed)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureLeadMagicUpLead
    Starting Price$49.99/moFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed810
    Integrations108
    FoundedN/A2017

    Getting Started Checklist

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    LeadMagic and UpLead both serve the B2B lead data and contact enrichment market. UpLead offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit LeadMagic and UpLead for current information.

    LeadMagicUpLeadData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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