LeadMagic vs UserGems: Data Enrichment Tool Comparison
Compare LeadMagic and UserGems side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and UserGems are both B2B data enrichment tools, but they differ in approach and price. LeadMagic is a pay-per-result platform for verified emails, mobile numbers, and buying signals starting at $49.99/mo, while UserGems surfaces buying signals and deploys AI agents for outbound and account-based marketing starting at $3333/mo.
Key takeaways
- LeadMagic's entry plan costs $49.99/mo, compared to UserGems's entry plan at $3333/mo.
- LeadMagic offers 6 pricing tiers (Basic through Enterprise), while UserGems offers 3 tiers (Core, Advanced, Elite).
- LeadMagic lists integrations including Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo, while UserGems lists Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, and Google.
- Salesforce is the only integration both LeadMagic and UserGems list in common.
- LeadMagic's Professional plan at $499/mo includes an unmetered search API at 5 RPS account-wide, and its Ultimate plan at $849/mo includes 10 RPS.
Reviewed and updated September 5, 2026
LeadMagic vs UserGems: Data Enrichment Tool Comparison
LeadMagic and UserGems are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
LeadMagic offers a lower entry point at $49.99/mo compared to UserGems at $3333/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Core
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
LeadMagic is more affordable at the entry level ($49.99/mo vs $3333/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by UserGems: Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | LeadMagic | UserGems |
|---|---|---|
| Starting Price | $49.99/mo | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and UserGems both serve the B2B lead data and contact enrichment market. LeadMagic offers a more accessible entry point at $49.99/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and UserGems?
- LeadMagic is a pay-per-result B2B data platform focused on verified emails, direct mobile numbers, and company intelligence delivered via CSV, API, an MCP server, and integrations. UserGems surfaces companies and buyers showing buying signals, then enriches and scores matching accounts and contacts, deploying AI agents to run outbound and account-based marketing.
- Which tool is cheaper, LeadMagic or UserGems?
- LeadMagic is cheaper at the entry level, starting at $49.99/mo compared to UserGems's entry plan at $3333/mo. LeadMagic also offers more pricing tiers, six compared to UserGems's three, giving more granularity as teams scale their usage.
- What integrations does LeadMagic support that UserGems does not?
- LeadMagic lists integrations with Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo that are not listed by UserGems. Both tools do share one common integration, Salesforce, according to their published integration lists.
- Who should choose UserGems over LeadMagic?
- UserGems is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It also fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
- What features does LeadMagic offer that UserGems does not list?
- LeadMagic lists Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP & lm-tui Access, All 15+ Endpoints on One Key, and Multi-Seat Shared Pool. These appear only on LeadMagic's own feature list, though a capability could still exist under different wording on UserGems's side.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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