LeadMagic vs VoilaNorbert: Data Enrichment Tool Comparison
Compare LeadMagic and VoilaNorbert side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and VoilaNorbert both offer B2B contact data enrichment, but LeadMagic is a pay-per-result platform listing mobile finder and email validation across six pricing tiers starting at $49.99/mo, while VoilaNorbert focuses on email finding, verification, and sequences across four tiers starting at $49/mo. The right pick depends on budget, team size, and required capabilities.
Key takeaways
- LeadMagic's entry Basic plan costs $49.99/mo and includes 2,000 monthly credits with no rollover.
- VoilaNorbert's entry Valet plan costs $49/mo and allows up to 1,000 leads per month.
- LeadMagic offers six pricing tiers, from Basic at $49.99/mo to a custom Enterprise plan, while VoilaNorbert offers four tiers topping out at $499/mo for the Counselor plan.
- LeadMagic and VoilaNorbert share only two integrations, Salesforce and Zapier, out of ten total integrations each lists.
- LeadMagic lists Mobile Finder, Job Change Detector, and Waterfall Enrichment that VoilaNorbert does not list, while VoilaNorbert lists Sequences, a Chrome Extension, and credit rollover that LeadMagic does not list.
Reviewed and updated September 2, 2026
LeadMagic vs VoilaNorbert: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. LeadMagic and VoilaNorbert both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, LeadMagic lists mobile finder and email validation, while VoilaNorbert lists email verification and enrichment. A capability both offer can appear under different names, so read both feature lists below.
VoilaNorbert offers a lower entry point at $49/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
VoilaNorbert is Email finder that returns a contact email address from a person name and a company domain. Also verifies email lists, enriches leads and sends email sequences.
Both platforms offer email finder. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Basic
Valet
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
VoilaNorbert Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Valet | $49/mo | Up to 1,000 leads/month |
| Butler | $99/mo | Up to 5,000 leads/month |
| Advisor | $249/mo | Up to 15,000 leads/month |
| Counselor | $499/mo | Up to 50,000 leads/month |
Source: VoilaNorbert Pricing
Pricing Analysis
VoilaNorbert offers the lower entry point ($49/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to VoilaNorbert's 4, giving you more granularity as you scale.
Features Breakdown
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- and 1 more listed below
- Email Finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- and 1 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
VoilaNorbert Key Features
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
Shared Capabilities
Both LeadMagic and VoilaNorbert include:
- Email Finder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by VoilaNorbert
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
VoilaNorbert Integrations
VoilaNorbert connects with: Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by VoilaNorbert: Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for VoilaNorbert
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | LeadMagic | VoilaNorbert |
|---|---|---|
| Starting Price | $49.99/mo | $49/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and VoilaNorbert both serve the B2B lead data and contact enrichment market. VoilaNorbert offers a more accessible entry point at $49/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and VoilaNorbert for current information.
Frequently asked questions.
Frequently asked questions- Is LeadMagic or VoilaNorbert cheaper?
- VoilaNorbert has the lower entry price at $49/mo compared to LeadMagic's $49.99/mo Basic plan. However, LeadMagic offers six pricing tiers versus VoilaNorbert's four, giving more granularity as a team scales its usage.
- What integrations does LeadMagic support?
- LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. Of these, only Salesforce and Zapier also appear on VoilaNorbert's integration list.
- What integrations does VoilaNorbert support?
- VoilaNorbert integrates with Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, and Formstack. It shares only Salesforce and Zapier with LeadMagic's integration list.
- Which tool is better for enterprise buyers?
- LeadMagic is recommended for enterprise buyers who prefer custom pricing and dedicated support, since its Enterprise tier offers custom volume with a credit price lock and a dedicated SLA. VoilaNorbert's listed use cases do not include an enterprise-specific recommendation.
- What features does VoilaNorbert list that LeadMagic does not?
- VoilaNorbert lists email verification, enrichment, sequences, a Chrome Extension, a Google Sheets add-on, bulk and API usage included, and credit rollover. LeadMagic's own feature page does not list these, though naming differences mean some capabilities could still overlap between the two tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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