LeadMagic vs Wiza: Data Enrichment Tool Comparison
Compare LeadMagic and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and Wiza both offer B2B contact enrichment, but LeadMagic is a pay-per-result platform for verified emails, mobile numbers, and company intelligence starting at $49.99/mo, while Wiza verifies emails and phone numbers at request time with LinkedIn and Sales Navigator export, starting free at $0/mo. Choice depends on budget and workflow needs.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits, while Wiza's Free plan costs $0/mo for 20 valid emails and 5 phone numbers.
- LeadMagic offers 6 pricing tiers, from Basic to Enterprise, compared to Wiza's 5 tiers, from Free to Team Plan.
- LeadMagic lists 8 named features including Email Finder, Mobile Finder, and Waterfall Enrichment, while Wiza lists 8 named features including Unlimited email reveals and AI Research.
- LeadMagic and Wiza share exactly three integrations: Salesforce, Zapier, and Clay.
- Both LeadMagic's Enterprise plan and Wiza's Team Plan require contacting sales for custom pricing rather than a listed rate.
Reviewed and updated September 2, 2026
LeadMagic vs Wiza: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to LeadMagic and Wiza. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Wiza's 5, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, Clay.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Apollo.
Integrations listed only by Wiza: Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | Wiza |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the core difference between LeadMagic and Wiza?
- LeadMagic is a pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence, and buying signals, delivered through CSV, API, an MCP server, and integrations. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
- Is LeadMagic or Wiza cheaper to start with?
- Wiza has the lower entry point, offering a Free plan at $0/mo with 20 valid emails and 5 phone numbers. LeadMagic's cheapest plan, Basic, costs $49.99/mo for 2,000 monthly credits, with no rollover and search and export not included.
- How many pricing tiers do LeadMagic and Wiza each have?
- LeadMagic has 6 pricing tiers: Basic, Essential, Growth, Professional, Ultimate, and Enterprise. Wiza has 5 pricing tiers: Free, Starter, Email, Email + Phone, and Team Plan. LeadMagic's extra tier gives more granularity as usage scales.
- What integrations do LeadMagic and Wiza have in common?
- LeadMagic and Wiza both integrate with Salesforce, Zapier, and Clay. Beyond that, LeadMagic separately connects with Smartlead, Instantly, Email Bison, Slack, n8n, Make, and Apollo, while Wiza separately connects with Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, and Gong Engage.
- Which tool is better suited for enterprise buyers?
- Both LeadMagic and Wiza list enterprise buyers who prefer custom pricing and dedicated support as a best-fit use case. LeadMagic offers a custom-priced Enterprise plan with a credit price lock and dedicated SLA, while Wiza offers a Team Plan for 3 or more users with unlimited valid emails and phone numbers, both requiring contact with sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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