LeadMagic vs ZoomInfo: Data Enrichment Tool Comparison
Compare LeadMagic and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic is a pay-per-result B2B data platform starting at $49.99/mo with 2,000 monthly credits, while ZoomInfo is an enterprise B2B database starting free with a Lite tier and scaling to $3333/mo. LeadMagic suits budget-conscious teams needing broad integrations, while ZoomInfo suits teams wanting a wide feature set including intent data and AI copilot.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits with no rollover, while ZoomInfo's Lite tier is free with 10 to 25 credits per month.
- LeadMagic offers 6 pricing tiers ranging from $49.99/mo to a custom Enterprise plan, compared to ZoomInfo's 4 tiers reaching $3333/mo for the Elite plan.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, and intent signals covering 11K+ topics as key features.
- LeadMagic integrates with 10 tools including Smartlead, Instantly, Clay, and Apollo, while ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Salesforce is the only integration shared by both LeadMagic and ZoomInfo according to their published integration lists.
Reviewed and updated September 2, 2026
LeadMagic vs ZoomInfo: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. LeadMagic and ZoomInfo both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
ZoomInfo offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Lite (Free)
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to ZoomInfo's 4, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by ZoomInfo: HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | LeadMagic | ZoomInfo |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and ZoomInfo both serve the B2B lead data and contact enrichment market. ZoomInfo offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and ZoomInfo?
- LeadMagic is a pay-per-result B2B data platform delivering verified emails, mobile numbers, company intelligence, and buying signals via CSV, API, an MCP server, and integrations. ZoomInfo is an enterprise B2B database offering 260M+ professional profiles, intent data, and comprehensive company intelligence. Both target finding accurate contact data but differ in delivery model and scale.
- How much does LeadMagic cost compared to ZoomInfo?
- LeadMagic's entry plan, Basic, costs $49.99/mo with 2,000 monthly credits, while ZoomInfo offers a free Lite tier with 10 to 25 credits per month. ZoomInfo's paid tiers start at $1250/mo for Professional and go up to $3333/mo for Elite, both billed on an annual credit basis.
- Does LeadMagic or ZoomInfo have more integrations?
- LeadMagic lists 10 integrations including Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. ZoomInfo lists 6 integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft. Salesforce is the only integration both tools have in common.
- Which tool is better for budget-conscious teams?
- Both LeadMagic and ZoomInfo are recommended as best fits for budget-conscious teams looking for an affordable data enrichment tool. ZoomInfo has the lower entry point with its free Lite tier, while LeadMagic's paid tiers start at $49.99/mo but include broader integration support with 10 connected tools.
- What features does ZoomInfo offer that LeadMagic does not list?
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, 65M+ direct dials, intent signals covering 11K+ topics, technographic data, ZoomInfo Copilot AI, and GTM Studio. These appear only on ZoomInfo's feature list based on exact wording comparison.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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