Lemlist vs Yet Another Mail Merge: Cold Email Platform Comparison
Compare Lemlist and Yet Another Mail Merge side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
Lemlist and Yet Another Mail Merge target different needs. Lemlist is a multichannel sales engagement platform starting at $69/mo with a 650M+ lead database, AI personalization, and LinkedIn automation. Yet Another Mail Merge is a free-to-start Gmail mail merge tool for sending personalized emails from Google Sheets, with paid plans from $6/mo capped by daily Gmail sending limits.
Key takeaways
- Lemlist's entry plan, called Email, costs $69/mo for unlimited contacts and 50,000 emails per month.
- Yet Another Mail Merge offers a free plan limited to 1 user and up to 20 recipients per day, with paid tiers starting at $6/mo.
- Yet Another Mail Merge has 4 pricing tiers compared to Lemlist's 3 tiers.
- Lemlist lists 13 integrations including HubSpot, Salesforce, Pipedrive, Zapier, and Slack, while Yet Another Mail Merge lists 5 integrations limited to Gmail, Google Workspace, Google Sheets, Google Contacts, and Google Forms.
- Yet Another Mail Merge sends through the user's own Gmail or Google Workspace account, so daily sending volume is capped by that account's limits.
Reviewed and updated September 4, 2026
Lemlist vs Yet Another Mail Merge: Cold Email Platform Comparison
If you are comparing cold email outreach tools, Lemlist and Yet Another Mail Merge will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Lemlist lists 650m+ lead database and ai personalization, while Yet Another Mail Merge lists schedule mail merges and launch follow-up campaigns. A capability both offer can appear under different names, so read both feature lists below.
Yet Another Mail Merge offers a lower entry point at $0/mo compared to Lemlist at $69/mo.
If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lemlist is Multichannel sales engagement platform with 650M+ lead database, AI personalization, and LinkedIn automation.
Yet Another Mail Merge is Mail merge for Gmail that sends mass personalized email from a Google Sheet and tracks opens, clicks, responses, bounces and unsubscribes in real time from the sheet. Sending goes through the user's own Gmail or Google Workspace account, so daily volume is capped by that account.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Lemlist Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| $69/mo | Unlimited Contacts | 50,000 emails /mo | |
| Multichannel | $109/mo | Unlimited | Unlimited emails & messages /mo |
| Enterprise | Contact Sales | Unlimited | Unlimited emails & messages /mo |
Source: Lemlist Pricing
Yet Another Mail Merge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 1 user | Up to 20 recipients / day |
| Pro gmail.com | $6/mo | 1 user | Up to 400 recipients / day |
| Pro Google Workspace | $12/mo | 1 user | Up to 1,500 recipients / day |
| Team | $12/mo | 5 Workspace accounts | Up to 1,500 recipients / day / user |
Source: Yet Another Mail Merge Pricing
Pricing Analysis
Yet Another Mail Merge offers the lower entry point ($0/mo vs $69/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Yet Another Mail Merge offers 4 pricing tiers compared to Lemlist's 3, giving you more granularity as you scale.
Yet Another Mail Merge includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- and 2 more listed below
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- and 4 more listed below
Lemlist Key Features
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- WhatsApp integration (add-on)
- Chrome extensions
Yet Another Mail Merge Key Features
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lemlist
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- WhatsApp integration (add-on)
- Chrome extensions
Listed only by Yet Another Mail Merge
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
Integration Ecosystem
Lemlist Integrations
Lemlist connects with: HubSpot, Salesforce, Pipedrive, Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, Calendly.
Yet Another Mail Merge Integrations
Yet Another Mail Merge connects with: Gmail, Google Workspace, Google Sheets, Google Contacts, Google Forms.
Integrations listed only by Lemlist: HubSpot, Salesforce, Pipedrive, Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, Calendly.
Integrations listed only by Yet Another Mail Merge: Gmail, Google Workspace, Google Sheets, Google Contacts, Google Forms.
Use Case Recommendations
Best Fit for Lemlist
- Organizations with complex tech stacks needing broad integration support (13 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Best Fit for Yet Another Mail Merge
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Lemlist | Yet Another Mail Merge |
|---|---|---|
| Starting Price | $69/mo | Free |
| Top Tier Price | Contact Sales | $12/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 13 | 5 |
Getting Started Checklist
- Define your cold email outreach requirements and monthly budget
- Estimate your expected email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lemlist and Yet Another Mail Merge both serve the cold email outreach market. Yet Another Mail Merge offers a more accessible entry point, while Lemlist starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lemlist and Yet Another Mail Merge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Lemlist and Yet Another Mail Merge?
- Lemlist is a multichannel sales engagement platform with a 650M+ lead database, AI personalization, and LinkedIn automation. Yet Another Mail Merge is a mail merge tool for Gmail that sends personalized emails from a Google Sheet and tracks opens, clicks, responses, bounces, and unsubscribes directly from the sheet.
- Which tool is cheaper to start with, Lemlist or Yet Another Mail Merge?
- Yet Another Mail Merge has the lower entry point, with a free plan compared to Lemlist's $69/mo Email plan. Yet Another Mail Merge's paid tiers then start at $6/mo for a Pro Gmail.com plan, while Lemlist's next tier up, Multichannel, is $109/mo.
- Does Yet Another Mail Merge have sending limits?
- Yes. Because Yet Another Mail Merge sends through the user's own Gmail or Google Workspace account, daily volume is capped by that account, ranging from up to 20 recipients per day on the free plan to up to 1,500 recipients per day on Pro Google Workspace and Team plans.
- What integrations does Lemlist support that Yet Another Mail Merge does not?
- Lemlist lists 13 integrations including HubSpot, Salesforce, Pipedrive, Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, and Calendly. Yet Another Mail Merge lists only 5 integrations, all within the Google ecosystem: Gmail, Google Workspace, Google Sheets, Google Contacts, and Google Forms.
- Who is Lemlist best suited for?
- Lemlist is best suited for organizations with complex tech stacks needing broad integration support, enterprise buyers who prefer custom pricing and dedicated support, sales teams running high-volume outbound email campaigns, and agencies managing multiple client outreach programs.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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