Luru vs Monday CRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Luru (sales engagement platform) and Monday CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Luru (sales engagement platform) and Monday CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Luru vs Monday CRM: Sales Engagement Platform vs CRM Platform Comparison
Luru (sales engagement platform) and Monday CRM (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Luru is a sales engagement platform for multi-channel sales outreach and engagement tracking; Monday CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Luru lists automated precision prospecting and prospect research, and Monday CRM lists customizable deal pipeline boards and lead and contact management.
Monday CRM offers a lower entry point at $12/mo compared to Luru at $500/mo.
If your priority is coordinating outreach across email, phone, and social channels, Luru is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Monday CRM. Many teams run one of each.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Monday CRM is A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Basic
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Monday CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $12/mo |
| Standard | $17/mo |
| Pro | $28/mo |
| Ultimate | Contact Sales |
Source: Monday CRM Pricing
Pricing Analysis
Monday CRM offers the lower entry point ($12/mo vs $500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Monday CRM offers 4 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- and 2 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Monday CRM Key Features
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Monday CRM
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Integration Ecosystem
Luru Integrations
Luru connects with: .
Monday CRM Integrations
Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Integrations listed only by Monday CRM: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Monday CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Luru | Monday CRM |
|---|---|---|
| Starting Price | $500/mo | $12/mo |
| Top Tier Price | $500/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 0 | 8 |
| Founded | N/A | 2012 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Monday CRM the customer relationship management and sales pipeline tracking side. Monday CRM offers a more accessible entry point at $12/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Monday CRM for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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