Luru vs Revenue.io: Sales Engagement Platform Comparison
Compare Luru and Revenue.io side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Compare Luru and Revenue.io side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Reviewed and updated September 4, 2026
Luru vs Revenue.io: Sales Engagement Platform Comparison
Finding the right sales engagement platform can directly impact your revenue pipeline. Luru and Revenue.io both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Luru lists automated precision prospecting and prospect research, while Revenue.io lists salesforce-native dialer with auto-logged calls and power, preview and auto dialing modes. A capability both offer can appear under different names, so read both feature lists below.
Luru publishes an entry price of $500/mo; Revenue.io uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Revenue.io is Salesforce-native revenue platform that combines dialing, real-time coaching, conversation intelligence and guided-selling cadences across call, email and SMS, with every interaction logged in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Activate
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Revenue.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Activate | Contact Sales | Built for Salesforce teams of 15+ seats |
| Engage | Contact Sales | Built for Salesforce teams of 15+ seats |
| Orchestrate | Contact Sales | Built for Salesforce teams of 15+ seats |
Source: Revenue.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Revenue.io offers 3 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- and 4 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Revenue.io Key Features
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- Email and SMS sequencing
- AI-assisted email drafting
- Conversation intelligence with talk metrics and sentiment analysis
- Deal Health Scores and Revenue Intelligence dashboards
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Revenue.io
- Salesforce-native dialer with auto-logged calls
- Power, preview and auto dialing modes
- Local presence dialing in 40+ countries
- Moments real-time call guidance with battlecards and objection cues
- Live listen, whisper and call monitoring
- Guided Selling cadences
- Email and SMS sequencing
- AI-assisted email drafting
- Conversation intelligence with talk metrics and sentiment analysis
- Deal Health Scores and Revenue Intelligence dashboards
Integration Ecosystem
Luru Integrations
Luru connects with: .
Revenue.io Integrations
Revenue.io connects with: Salesforce, HubSpot, Microsoft Teams, Microsoft Outlook, Zoom, Gmail, Google Meet, Google Calendar, LinkedIn.
Integrations listed only by Revenue.io: Salesforce, HubSpot, Microsoft Teams, Microsoft Outlook, Zoom, Gmail, Google Meet, Google Calendar, LinkedIn.
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Revenue.io
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Luru | Revenue.io |
|---|---|---|
| Starting Price | $500/mo | Contact Sales |
| Top Tier Price | $500/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 0 | 9 |
| Founded | N/A | 2012 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru and Revenue.io both serve the multi-channel sales outreach and engagement tracking market. Luru publishes an entry price of $500/mo, while Revenue.io uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Revenue.io for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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