Luru vs Salesforge: Sales Engagement Platform Comparison
Compare Luru and Salesforge side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Compare Luru and Salesforge side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Reviewed and updated September 4, 2026
Luru vs Salesforge: Sales Engagement Platform Comparison
Finding the right sales engagement platform can directly impact your revenue pipeline. Luru and Salesforge both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Luru lists automated precision prospecting and prospect research, while Salesforge lists cold email automation at scale and linkedin automation. A capability both offer can appear under different names, so read both feature lists below.
Salesforge offers a lower entry point at $48/mo compared to Luru at $500/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Salesforge is Multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and LinkedIn senders, with AI personalization, built-in warm-up, and an optional AI SDR agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Pro Plan
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Salesforge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro Plan | $48/mo | 1,000 Active Contacts in Sequence | 5,000 Emails/Month |
| Growth Plan | $96/mo | 10,000 Active Contacts in Sequence | 50,000 Emails/Month |
| Agent Frank (AI SDR) | $499/mo | Up to 1,000 Active Contacts | - |
Source: Salesforge Pricing
Pricing Analysis
Salesforge offers the lower entry point ($48/mo vs $500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesforge offers 3 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- and 4 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Salesforge Key Features
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Salesforge
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
Integration Ecosystem
Luru Integrations
Luru connects with: .
Salesforge Integrations
Salesforge connects with: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Integrations listed only by Salesforge: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Salesforge
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
Feature Comparison Summary
| Feature | Luru | Salesforge |
|---|---|---|
| Starting Price | $500/mo | $48/mo |
| Top Tier Price | $500/mo | $499/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 0 | 12 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru and Salesforge both serve the multi-channel sales outreach and engagement tracking market. Salesforge offers a more accessible entry point at $48/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Salesforge for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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