Luru vs Streak: Sales Engagement Platform vs CRM Platform Comparison
Compare Luru (sales engagement platform) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Luru (sales engagement platform) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 5, 2026
Luru vs Streak: Sales Engagement Platform vs CRM Platform Comparison
Luru (sales engagement platform) and Streak (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Luru is a sales engagement platform for multi-channel sales outreach and engagement tracking; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Luru lists automated precision prospecting and prospect research, and Streak lists pipelines to track deals through every stage and shared contact database.
Streak offers a lower entry point at $59/mo compared to Luru at $500/mo.
If your priority is coordinating outreach across email, phone, and social channels, Luru is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Pro
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
Streak offers the lower entry point ($59/mo vs $500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Streak offers 3 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem
Luru Integrations
Luru connects with: .
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Integrations listed only by Streak: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Streak
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Luru | Streak |
|---|---|---|
| Starting Price | $500/mo | $59/mo |
| Top Tier Price | $500/mo | $159/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 0 | 7 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. Streak offers a more accessible entry point at $59/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Streak for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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