Lusha vs People Data Labs: Data Enrichment Tool Comparison
Compare Lusha and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lusha and People Data Labs both offer free entry tiers for B2B contact enrichment, but Lusha provides four pricing tiers up to $399.90 per month with 12 integrations and 9 listed features, while People Data Labs offers three tiers up to custom Bulk Data pricing with 7 integrations and 8 listed features.
Key takeaways
- Lusha's free plan includes 40 credits per month, while its Premium plan costs $399.90 per month for 40,800 credits per year.
- People Data Labs' Self-Serve plan starts at $98 per month with a minimum of 350 credits per month.
- Lusha lists 12 integrations, including Salesforce, HubSpot, and Zapier, compared to 7 integrations listed by People Data Labs.
- Both Lusha and People Data Labs offer free tiers, allowing teams to test each platform before paying.
- Lusha lists 9 total features compared to 8 listed by People Data Labs.
Reviewed and updated September 2, 2026
Lusha vs People Data Labs: Data Enrichment Tool Comparison
Lusha and People Data Labs compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Lusha offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, Make.
Integrations listed only by Lusha: Gmail, Outlook, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, n8n.
Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Lusha | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha and People Data Labs both serve the B2B lead data and contact enrichment market. Lusha offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Lusha or People Data Labs?
- Both platforms offer a free tier at $0 per month, so entry cost is identical. Beyond that, Lusha's paid tiers start at $49.90 per month, while People Data Labs' Self-Serve plan costs $98 per month with a minimum of 350 credits, making Lusha's lowest paid tier cheaper on paper.
- What integrations does Lusha support?
- Lusha connects with Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, and n8n, totaling 12 listed integrations. This is more than the 7 integrations listed by People Data Labs.
- What integrations does People Data Labs support?
- People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, totaling 7 listed integrations. Salesforce, Zapier, and Make are shared with Lusha, while Ping Identity, Snowflake, Bouncer, and Databricks are listed only by People Data Labs.
- Which tool is better for enterprise buyers?
- People Data Labs is positioned as a better fit for enterprise buyers who prefer custom pricing and dedicated support, since its Bulk Data plan is available through custom, contact-sales pricing for custom volume. Lusha is instead positioned for budget-conscious teams that want a wide feature set across four pricing tiers.
- How many pricing tiers does each platform offer?
- Lusha offers four pricing tiers: Free, Starter, Pro, and Premium, with Premium priced at $399.90 per month. People Data Labs offers three tiers: Testing, Self-Serve, and Bulk Data, with Bulk Data available through custom contact-sales quotes.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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