Lusha vs Wiza: Data Enrichment Tool Comparison
Compare Lusha and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lusha and Wiza are both B2B data enrichment tools that start free at $0 per month. Lusha lists 9 features and 12 integrations, including browser extension for LinkedIn and CSV enrichment, with a top tier at $399.90 per month. Wiza lists 8 features and 10 integrations, including unlimited email reveals and AI research, with custom enterprise pricing.
Key takeaways
- Both Lusha and Wiza offer free plans starting at $0 per month.
- Lusha's top tier, Premium, costs $399.90 per month for 40,800 credits per year.
- Wiza offers 5 pricing tiers compared to Lusha's 4, including a Team Plan with custom pricing for 3+ users.
- Lusha lists 12 integrations including Gmail, Outlook, and Microsoft Dynamics 365, while Wiza lists 10 integrations including Attio and Gong Engage.
- Lusha lists 9 total features while Wiza lists 8, based on each vendor's own published feature list.
Reviewed and updated September 2, 2026
Lusha vs Wiza: Data Enrichment Tool Comparison
Lusha and Wiza are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to Lusha's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, Pipedrive, SalesLoft, Zoho CRM, Zapier.
Integrations listed only by Lusha: Gmail, Outlook, Microsoft Dynamics 365, Make, n8n.
Integrations listed only by Wiza: Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Lusha | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha and Wiza both serve the B2B lead data and contact enrichment market. Lusha offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Is Lusha or Wiza cheaper?
- Both platforms start with a free plan at $0 per month. Lusha's Starter plan costs $49.90 per month for 4,800 credits per year, while Wiza's Starter plan costs $49 per month for 100 valid emails and 100 phone numbers per month, so the cheaper option depends on which tier and usage you need.
- What integrations does Lusha have that Wiza doesn't?
- Lusha lists Gmail, Outlook, Microsoft Dynamics 365, Make, and n8n as integrations not listed by Wiza. Both tools share integrations with Salesforce, HubSpot, Outreach, Pipedrive, SalesLoft, Zoho CRM, and Zapier.
- What integrations does Wiza have that Lusha doesn't?
- Wiza lists Attio, Gong Engage, and Clay as integrations not listed by Lusha. In total, Wiza lists 10 integrations compared to Lusha's 12.
- How many pricing tiers do Lusha and Wiza offer?
- Wiza offers 5 pricing tiers: Free, Starter, Email, Email + Phone, and a Team Plan with contact sales pricing. Lusha offers 4 pricing tiers: Free, Starter, Pro, and Premium, with Premium topping out at $399.90 per month.
- Which tool is better for enterprise buyers?
- According to the article, Wiza is a better fit for enterprise buyers who prefer custom pricing and dedicated support through its Team Plan. Lusha is instead recommended for organizations with complex tech stacks that need broad integration support across its 12 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Wiza vs ZoomInfo: Data Enrichment Tool Comparison
Compare Wiza and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
People Data Labs vs Wiza: Data Enrichment Tool Comparison
Compare People Data Labs and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lusha vs Skrapp.io: Data Enrichment Tool Comparison
Compare Lusha and Skrapp.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
VoilaNorbert vs ZoomInfo: Data Enrichment Tool Comparison
Compare VoilaNorbert and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Findymail vs Hunter: Data Enrichment Tool Comparison
Compare Findymail and Hunter side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Findymail vs GetProspect: Data Enrichment Tool Comparison
Compare Findymail and GetProspect side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.