Tool Comparisons

    Mailarrow vs Reply.io: Cold Email Platform Comparison

    Compare Mailarrow and Reply.io side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.

    Editorial illustration for Mailarrow vs Reply.io
    August 30, 2026Updated September 2, 20265 min read
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    The short answer

    Mailarrow starts at $39/mo with three pricing tiers and lists unlimited mailboxes plus mailbox rotation, while Reply.io starts at $59/mo with four tiers and lists a 1 billion B2B contacts database and anti-spam deliverability suite. Mailarrow fits budget-conscious teams; Reply.io fits teams needing broad integrations and AI SDR capabilities.

    Key takeaways

    • Mailarrow's entry plan costs $39/mo for 2,000 active prospects and 6,000 emails, while Reply.io's entry plan costs $59/mo for 1,000 active contacts with unlimited emails.
    • Reply.io offers four pricing tiers, including an AI SDR Starter plan at $800/mo, compared to Mailarrow's three tiers topping out at $99/mo for the Growth plan.
    • Mailarrow integrates with five tools, Gmail, Outlook, Zoho, Zapier, and TrulyInbox, while Reply.io integrates with nine tools including HubSpot, Salesforce, and Pipedrive.
    • Zapier is the only integration listed by both platforms according to each vendor's published integration list.
    • Reply.io lists a 1 billion B2B contacts database and an anti-spam and deliverability suite as features not listed by Mailarrow, while Mailarrow lists unlimited mailboxes and sending mailbox rotation not listed by Reply.io.

    Reviewed and updated September 2, 2026

    Mailarrow vs Reply.io: Cold Email Platform Comparison

    Mailarrow and Reply.io are both cold email platforms. Choosing between them depends on your team size, budget, and specific cold email outreach requirements. Here is what each vendor publishes about pricing, features, and integrations.

    The Quick Answer

    By each vendor's own wording, Mailarrow lists unlimited mailboxes and sending mailbox rotation, while Reply.io lists 1 billion b2b contacts database and anti-spam & deliverability suite. A capability both offer can appear under different names, so read both feature lists below.

    Mailarrow offers a lower entry point at $39/mo compared to Reply.io at $59/mo.

    If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Mailarrow is Cold email outreach software with email warmup, AI personalization, unlimited sequences and unlimited connected mailboxes. Users bring their own mailboxes and prospect lists; Mailarrow does not sell leads or provide inboxes.

    Reply.io is AI-powered sales engagement platform with 1B+ B2B contacts, multichannel sequences, and AI SDR capabilities.

    Both platforms offer unlimited email warmup, ai personalization. Where they diverge is in their approach to pricing tiers and advanced capabilities.

    Pricing Comparison

    Pricing panels: Pricing Comparison (Mailarrow, Reply.io, Basic, Email Volume)

    $39/moMailarrow entry plan

    Basic

    $59/moReply.io entry plan

    Email Volume

    Entry pricing for Mailarrow and Reply.io, as published on each vendor's own pricing page.

    Mailarrow Pricing (as of September 2026)

    PlanPriceContactsEmails
    Basic$39/mo2,000 active prospects6,000 emails
    Professional$59/mo20,000 active prospects60,000 emails
    Growth$99/mo50,000 active prospects150,000 emails

    Source: Mailarrow Pricing

    Reply.io Pricing (as of September 2026)

    PlanPriceContactsEmails
    Email Volume$59/mo1,000 active contactsUnlimited
    Multichannel$99/moUnlimited active contactsUnlimited emails; 10 mailboxes
    Agency Core$210/moUnlimited clients & usersUnlimited mailboxes
    AI SDR Starter$800/mo1,000 active contactsUnlimited mailboxes & warm-ups

    Source: Reply.io Pricing

    Pricing Analysis

    Mailarrow is more affordable at the entry level ($39/mo vs $59/mo). For teams with tight budgets or those just getting started with cold email outreach, this price difference matters.

    Reply.io offers 4 pricing tiers compared to Mailarrow's 3, giving you more granularity as you scale.

    Features Breakdown

    Mailarrow lists
    • Unlimited Mailboxes
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • Custom properties
    • Sending schedules
    • and 2 more listed below
    Both tools
    • Unlimited Email Warmup
    • AI Personalization
    Reply.io lists
    • 1 billion B2B contacts database
    • Anti-spam & deliverability suite
    • LinkedIn automation (add-on)
    • SMS and calls (add-on)
    • AI SDR capabilities
    • Multi-workspace for agencies
    • and 1 more listed below
    What Mailarrow and Reply.io each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Mailarrow Key Features

    • Unlimited Email Warmup
    • Unlimited Mailboxes
    • AI Personalization
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • Custom properties
    • Sending schedules
    • Advanced tracking
    • Reply tracking

    Reply.io Key Features

    • Unlimited email warmup
    • 1 billion B2B contacts database
    • Anti-spam & deliverability suite
    • LinkedIn automation (add-on)
    • SMS and calls (add-on)
    • AI personalization
    • AI SDR capabilities
    • Multi-workspace for agencies
    • 14-day free trial

    Shared Capabilities

    Both Mailarrow and Reply.io include:

    • Unlimited Email Warmup
    • AI Personalization

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Mailarrow

    • Unlimited Mailboxes
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • Custom properties
    • Sending schedules
    • Advanced tracking
    • Reply tracking

    Listed only by Reply.io

    • 1 billion B2B contacts database
    • Anti-spam & deliverability suite
    • LinkedIn automation (add-on)
    • SMS and calls (add-on)
    • AI SDR capabilities
    • Multi-workspace for agencies
    • 14-day free trial

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (Mailarrow, Reply.io, Zapier, Gmail)

    Mailarrow Integrations

    Mailarrow connects with: Gmail, Outlook, Zoho, Zapier, TrulyInbox.

    Reply.io Integrations

    Reply.io connects with: HubSpot, Salesforce, Pipedrive, Copper CRM, Zendesk Sell, Close, Zapier, Make, n8n.

    Shared Integrations

    Both tools integrate with: Zapier.

    Integrations listed only by Mailarrow: Gmail, Outlook, Zoho, TrulyInbox.

    Integrations listed only by Reply.io: HubSpot, Salesforce, Pipedrive, Copper CRM, Zendesk Sell, Close, Make, n8n.

    Use Case Recommendations

    Best Fit for Mailarrow

    • Budget-conscious teams looking for an affordable cold email platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Sales teams running high-volume outbound email campaigns
    • Agencies managing multiple client outreach programs

    Best Fit for Reply.io

    • Organizations with complex tech stacks needing broad integration support (9 integrations)
    • Sales teams running high-volume outbound email campaigns
    • Agencies managing multiple client outreach programs
    • SDR teams focused on pipeline generation

    Feature Comparison Summary

    FeatureMailarrowReply.io
    Starting Price$39/mo$59/mo
    Top Tier Price$99/mo$800/mo
    Total Features Listed109
    Integrations59

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define cold email, Estimate expected email, List integrations, Sign up)

    1. Define your cold email outreach requirements and monthly budget
    2. Estimate your expected email sending volume to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Mailarrow and Reply.io both serve the cold email outreach market. Mailarrow offers a more accessible entry point at $39/mo, while Reply.io starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Mailarrow and Reply.io for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    How much does Mailarrow cost compared to Reply.io?
    Mailarrow's Basic plan starts at $39/mo for 2,000 active prospects and 6,000 emails. Reply.io's Email Volume plan starts at $59/mo for 1,000 active contacts with unlimited emails. Reply.io also offers an AI SDR Starter plan at $800/mo, the highest tier listed by either platform.
    Which platform has more pricing tiers?
    Reply.io offers four pricing tiers: Email Volume, Multichannel, Agency Core, and AI SDR Starter. Mailarrow offers three tiers: Basic, Professional, and Growth. This gives Reply.io more granularity for teams that want to scale, though Mailarrow's tiers are cheaper at each entry level.
    What integrations does each platform support?
    Mailarrow connects with Gmail, Outlook, Zoho, Zapier, and TrulyInbox, five integrations total. Reply.io connects with nine tools, including HubSpot, Salesforce, Pipedrive, Copper CRM, Zendesk Sell, Close, Zapier, Make, and n8n. Zapier is the only integration both platforms list.
    Which tool is better for agencies?
    Both platforms are recommended for agencies managing multiple client outreach programs. Reply.io lists an Agency Core plan at $210/mo with unlimited clients and users, plus a multi-workspace feature for agencies. Mailarrow is positioned as offering a wide, ten-item feature set at a lower price point for agency use.
    Does Reply.io offer a free trial?
    Yes, Reply.io lists a 14-day free trial as one of its key features. The article does not state whether Mailarrow offers a free trial, since it is not listed among Mailarrow's key features.
    MailarrowReply.ioCold Email PlatformComparisonemail-sending
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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