Mailarrow vs Vocus.io: Cold Email Platform Comparison
Compare Mailarrow and Vocus.io side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
Mailarrow and Vocus.io are both cold email outreach platforms, but they differ sharply on price and focus. Mailarrow starts at $39/mo with unlimited email warmup, unlimited mailboxes, and AI personalization, while Vocus.io starts at $5/mo with email tracking, templates, and Gmail/Google Workspace campaign tools plus CRM logging.
Key takeaways
- Mailarrow's entry plan costs $39/mo for 2,000 active prospects and 6,000 emails, while Vocus.io's entry plan costs $5/mo with 5 inboxes and 50 snippets.
- Mailarrow's top tier plan costs $99/mo for 50,000 active prospects and 150,000 emails, compared to Vocus.io's top tier at $80/mo.
- Vocus.io offers 4 pricing tiers while Mailarrow offers 3 pricing tiers.
- Mailarrow integrates with 5 tools including Gmail, Outlook, Zoho, Zapier, and TrulyInbox, while Vocus.io integrates with 6 tools including Gmail, Google Workspace, Salesforce, Pipedrive, Zapier, and Webhooks.
- Both platforms list 10 features each, but Mailarrow emphasizes email warmup and AI personalization while Vocus.io emphasizes tracking, templates, and CRM integration.
Reviewed and updated September 2, 2026
Mailarrow vs Vocus.io: Cold Email Platform Comparison
If you are comparing cold email outreach tools, Mailarrow and Vocus.io will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Mailarrow lists unlimited email warmup and unlimited mailboxes, while Vocus.io lists email tracking and templates & snippets. A capability both offer can appear under different names, so read both feature lists below.
Vocus.io offers a lower entry point at $5/mo compared to Mailarrow at $39/mo.
If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Mailarrow is Cold email outreach software with email warmup, AI personalization, unlimited sequences and unlimited connected mailboxes. Users bring their own mailboxes and prospect lists; Mailarrow does not sell leads or provide inboxes.
Vocus.io is Email outreach platform for Gmail and Google Workspace. Sends personalized mass campaigns with automated follow-ups, tracks opens and link clicks per recipient, shares templates across a team and logs activity to a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Basic
Mailarrow Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $39/mo | 2,000 active prospects | 6,000 emails |
| Professional | $59/mo | 20,000 active prospects | 60,000 emails |
| Growth | $99/mo | 50,000 active prospects | 150,000 emails |
Source: Mailarrow Pricing
Vocus.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $5/mo | 5 Inboxes; 50 Snippets | 50 Followups |
| Starter | $10/mo | 5 Inboxes; 100 Snippets | 100 Followups |
| Professional | $20/mo | 10 Inboxes; 200 Snippets | 500 Followups |
| Growth | $80/mo | 800 snippets | external SMTP support |
Source: Vocus.io Pricing
Pricing Analysis
Vocus.io offers the lower entry point ($5/mo vs $39/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Vocus.io offers 4 pricing tiers compared to Mailarrow's 3, giving you more granularity as you scale.
Features Breakdown
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- and 4 more listed below
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- and 4 more listed below
Mailarrow Key Features
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
Vocus.io Key Features
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Mailarrow
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
Listed only by Vocus.io
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
Integration Ecosystem
Mailarrow Integrations
Mailarrow connects with: Gmail, Outlook, Zoho, Zapier, TrulyInbox.
Vocus.io Integrations
Vocus.io connects with: Gmail, Google Workspace, Salesforce, Pipedrive, Zapier, Webhooks.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Mailarrow: Outlook, Zoho, TrulyInbox.
Integrations listed only by Vocus.io: Google Workspace, Salesforce, Pipedrive, Webhooks.
Use Case Recommendations
Best Fit for Mailarrow
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Best Fit for Vocus.io
- Budget-conscious teams looking for an affordable cold email platform
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Mailarrow | Vocus.io |
|---|---|---|
| Starting Price | $39/mo | $5/mo |
| Top Tier Price | $99/mo | $80/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 5 | 6 |
Getting Started Checklist
- Define your cold email outreach requirements and monthly budget
- Estimate your expected email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Mailarrow and Vocus.io both serve the cold email outreach market. Vocus.io offers a more accessible entry point at $5/mo, while Mailarrow starts at $39/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Mailarrow and Vocus.io for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Mailarrow or Vocus.io?
- Vocus.io is cheaper at the entry level, starting at $5/mo compared to Mailarrow's $39/mo. At the top tier, Vocus.io's Growth plan costs $80/mo while Mailarrow's Growth plan costs $99/mo, so Vocus.io is less expensive across both ends of their pricing structures.
- What features does Mailarrow offer that Vocus.io does not list?
- Mailarrow lists unlimited email warmup, unlimited mailboxes, AI personalization, sending mailbox rotation, detailed campaign analytics, bulk prospects import, custom properties, sending schedules, advanced tracking, and reply tracking. These are listed only by Mailarrow using its own exact wording, so some capabilities may overlap with Vocus.io under different terminology.
- What integrations does Vocus.io support that Mailarrow does not?
- Vocus.io supports Google Workspace, Salesforce, Pipedrive, and Webhooks, which are not listed among Mailarrow's integrations. Both platforms share Gmail and Zapier integrations. Overall, Vocus.io lists 6 integrations compared to Mailarrow's 5.
- Which tool is better for teams with complex tech stacks?
- Vocus.io is recommended for organizations with complex tech stacks needing broad integration support, since it lists 6 integrations including Salesforce and Pipedrive. Mailarrow lists 5 integrations, including Outlook, Zoho, and TrulyInbox, which are not offered by Vocus.io.
- Is Mailarrow or Vocus.io better for high-volume outbound campaigns?
- Both Mailarrow and Vocus.io are recommended for sales teams running high-volume outbound email campaigns, according to their respective use case recommendations. The right choice depends on budget, since Mailarrow's plans range from $39 to $99 per month while Vocus.io's range from $5 to $80 per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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