Mailshake vs MailToaster: Cold Email Platform vs Email Warmup Tool Comparison
Compare Mailshake (cold email platform) and MailToaster (email warmup tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Mailshake is a cold email platform built for sending outreach campaigns, while MailToaster is an email warmup tool built for building and protecting sender reputation. Both start at $29 per month, but they solve different problems: Mailshake for sending and replies, MailToaster for inbox placement, so many teams run both together.
Key takeaways
- Mailshake and MailToaster both start at a $29/mo price point for their entry tier.
- Mailshake offers 4 pricing tiers (Starter, Email Outreach, Sales Engagement, Agency Plan) while MailToaster offers just 1 published plan.
- Mailshake's Starter plan caps sends at 1,500 emails per month, while its Email Outreach and Sales Engagement tiers offer unlimited email sends.
- Mailshake integrates with Salesforce, Pipedrive, HubSpot, and Zapier, while MailToaster integrates with Gmail, GSuite, and Outlook.
- MailToaster lists features such as multiple warm-up profiles, spam filtering for warm-up emails, and detailed progress reports, none of which appear on Mailshake's own feature list.
Reviewed and updated September 2, 2026
Mailshake vs MailToaster: Cold Email Platform vs Email Warmup Tool Comparison
Mailshake (cold email platform) and MailToaster (email warmup tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Mailshake is a cold email platform for cold email outreach; MailToaster is an email warmup tool for email domain warming and deliverability. By each vendor's own wording, Mailshake lists unlimited email warmup and unlimited campaigns, and MailToaster lists 100% automated email warm-up process and trusted network of real inboxes for extra security.
Both start at the same price point ($29/mo), so the decision comes down to features and workflow fit.
If your priority is sending campaigns that land in the inbox and generate replies, Mailshake is the one built for it; for building sender reputation and improving inbox placement, that is MailToaster. Many teams run one of each.
Understanding the Core Difference
Mailshake is Sales engagement platform with email outreach, VOIP dialer, and LinkedIn automation for sales teams.
MailToaster is Automated email warm-up service that builds, maintains and repairs sender reputation using peer-to-peer sending across a network of real inboxes. Warm-up profiles let you choose whether to build, maintain or repair reputation, and the system opens, replies to and removes messages from spam on your behalf.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Mailshake Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $29/mo | UNLIMITED uploaded contacts | 1,500 email sends per month |
| Email Outreach | $49/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Sales Engagement | $99/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Agency Plan | Contact Sales | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
Source: Mailshake Pricing
MailToaster Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Email Warm-up | $29/mo | Email account / month | Not published; volume is managed by the warm-up profile |
Source: MailToaster Pricing
Pricing Analysis
Both platforms start at the same $29/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Mailshake offers 4 pricing tiers compared to MailToaster's 1, giving you more granularity as you scale.
Features Breakdown
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- and 4 more listed below
- 100% automated email warm-up process
- Trusted network of real inboxes for extra security
- Positive engagement with your emails
- Available for GSuite and Outlook
- Multiple warm-up profiles to meet your current needs
- Filtering for warm-up emails in your Inbox
- and 2 more listed below
Mailshake Key Features
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
MailToaster Key Features
- 100% automated email warm-up process
- Trusted network of real inboxes for extra security
- Positive engagement with your emails
- Available for GSuite and Outlook
- Multiple warm-up profiles to meet your current needs
- Filtering for warm-up emails in your Inbox
- Auto-generated texts and templates for warm-up emails
- Detailed reports for progress tracking
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Mailshake
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
Listed only by MailToaster
- 100% automated email warm-up process
- Trusted network of real inboxes for extra security
- Positive engagement with your emails
- Available for GSuite and Outlook
- Multiple warm-up profiles to meet your current needs
- Filtering for warm-up emails in your Inbox
- Auto-generated texts and templates for warm-up emails
- Detailed reports for progress tracking
Integration Ecosystem
Mailshake Integrations
Mailshake connects with: Salesforce, Pipedrive, HubSpot, Zapier.
MailToaster Integrations
MailToaster connects with: Gmail, GSuite, Outlook.
Integrations listed only by Mailshake: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by MailToaster: Gmail, GSuite, Outlook.
Use Case Recommendations
Best Fit for Mailshake
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (4 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for MailToaster
- Budget-conscious teams looking for an affordable email warmup tool
- Teams launching new email domains for outreach
- Organizations recovering from deliverability issues
- Agencies managing warmup across multiple client domains
Feature Comparison Summary
| Feature | Mailshake | MailToaster |
|---|---|---|
| Starting Price | $29/mo | $29/mo |
| Top Tier Price | Contact Sales | $29/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 3 |
Getting Started Checklist
- Define your cold email outreach and email domain warming and deliverability requirements and monthly budget
- Estimate your expected email sending volume and warmup email volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Mailshake serves the cold email outreach side of an outbound stack and MailToaster the email domain warming and deliverability side. Mailshake offers a more accessible entry point at $29/mo, while MailToaster starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Mailshake and MailToaster for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Mailshake and MailToaster?
- Mailshake is a sales engagement platform built around cold email outreach, VOIP dialing, and LinkedIn automation, while MailToaster is an automated email warm-up service focused on building, maintaining, or repairing sender reputation through peer-to-peer sending across a network of real inboxes.
- Which one is cheaper, Mailshake or MailToaster?
- Neither is cheaper outright: both platforms start at the same $29/mo price point for their entry-level plan. The difference is in tier structure, since Mailshake offers 4 pricing tiers up to a custom Agency Plan, while MailToaster publishes only a single Email Warm-up plan.
- Do I need both Mailshake and MailToaster?
- Many teams do run both, since they serve different jobs in the outbound stack. Mailshake handles sending campaigns and generating replies, while MailToaster focuses on warming up domains and improving inbox placement, so combining them covers both sending and deliverability.
- What integrations does Mailshake support compared to MailToaster?
- Mailshake connects with Salesforce, Pipedrive, HubSpot, and Zapier, giving it broader support for complex sales tech stacks. MailToaster connects with Gmail, GSuite, and Outlook, which covers the main email providers teams use for warm-up rather than CRM or automation tools.
- Who should choose MailToaster over Mailshake?
- MailToaster fits budget-conscious teams needing an affordable warmup tool, teams launching new email domains, organizations recovering from deliverability issues, and agencies managing warmup across multiple client domains. It is not built for sending campaigns, which is Mailshake's role.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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