Ocean.io vs Salesloft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Ocean.io (data enrichment tool) and Salesloft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, offering waterfall enrichment across 16+ data sources, AI-powered lookalike filters, and direct phone numbers. Salesloft is a sales engagement platform for multi-channel outreach and engagement tracking, offering cadence automation and conversation intelligence with AI call summaries. Both use usage-based pricing, and many teams run both tools together.
Key takeaways
- Ocean.io lists waterfall enrichment across 16+ data sources plus AI-powered lookalike filters as key features.
- Salesloft lists cadence automation, conversation intelligence with AI call summaries, and AI-driven revenue forecasting as key features.
- Ocean.io offers 4 pricing tiers, including yearly subscription, monthly subscription, pay as you go, and a custom plan, compared to Salesloft's 2 tiers, Advanced and Elite, both requiring a sales contact.
- Ocean.io integrates with HubSpot, Pipedrive, Salesforce, and Clay, while Salesloft integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic.
- Both Ocean.io and Salesloft share integrations with HubSpot and Salesforce.
Reviewed and updated September 5, 2026
Ocean.io vs Salesloft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Ocean.io is a data enrichment tool; Salesloft is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment; Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), and Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries.
Both Ocean.io and Salesloft use usage-based pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Ocean.io is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesloft. Many teams run one of each.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Ocean.io: Pipedrive, Clay.
Integrations listed only by Salesloft: Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Salesloft
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Ocean.io | Salesloft |
|---|---|---|
| Starting Price | Usage-based | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 4 | 12 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io serves the B2B lead data and contact enrichment side of an outbound stack and Salesloft the multi-channel sales outreach and engagement tracking side. Ocean.io and Salesloft both use usage-based pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Ocean.io and Salesloft?
- Ocean.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Salesloft is a sales engagement platform focused on multi-channel sales outreach and engagement tracking. Ocean.io helps find accurate contact data for target accounts, while Salesloft helps coordinate outreach across email, phone, and social channels.
- Do Ocean.io and Salesloft use the same pricing model?
- Both platforms use usage-based pricing, but the specific structures differ. Ocean.io offers 4 pricing tiers based on credit allocation, including yearly and monthly subscriptions, pay as you go, and a custom plan, while Salesloft offers 2 tiers, Advanced and Elite, both requiring you to contact sales for a quote.
- Can Ocean.io and Salesloft be used together?
- Yes, the article notes that many teams run one of each tool since they serve different parts of the sales workflow. Ocean.io handles contact data enrichment for target accounts, while Salesloft manages the outreach and engagement process across channels.
- What integrations do Ocean.io and Salesloft have in common?
- Ocean.io and Salesloft both integrate with HubSpot and Salesforce. Beyond these shared integrations, Ocean.io also connects with Pipedrive and Clay, while Salesloft connects with a much wider set including Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic.
- Who is Ocean.io best suited for?
- Ocean.io is best suited for enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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