Ocean.io vs UserGems: Data Enrichment Tool Comparison

Ocean.io vs UserGems: Data Enrichment Tool Comparison

If you are comparing B2B lead data and contact enrichment tools, Ocean.io and UserGems will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.

UserGems publishes an entry price of $3333/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Usage-basedOcean.io entry plan

Subscription (Yearly)

$3333/moUserGems entry plan

Core

Ocean.io Pricing (as of September 2026)

Source: Ocean.io Pricing

UserGems Pricing (as of September 2026)

Source: UserGems Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Ocean.io offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.

Features Breakdown

Ocean.io lists

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• and 2 more listed below

UserGems lists

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• and 2 more listed below

Ocean.io Key Features

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports
• API access

UserGems Key Features

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Ocean.io

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports
• API access

Listed only by UserGems

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Integration Ecosystem

Ocean.io Integrations

Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

UserGems Integrations

UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Shared Integrations

Both tools integrate with: HubSpot, Salesforce.

Integrations listed only by Ocean.io: Pipedrive, Clay.

Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Use Case Recommendations

Best Fit for Ocean.io

• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Best Fit for UserGems

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Ocean.io and UserGems both serve the B2B lead data and contact enrichment market. UserGems publishes an entry price of $3333/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Ocean.io and UserGems for current information.