Ocean.io vs UserGems: Data Enrichment Tool Comparison
Compare Ocean.io and UserGems side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Ocean.io and UserGems both offer B2B data enrichment but differ in approach and price. Ocean.io uses usage-based credit pricing across a Subscription (Yearly), Subscription (Monthly), Pay as you go, and Custom plan, while UserGems starts at $3333/mo for its Core plan with 4,000,000 credits. Choice depends on budget, team size, and needed capabilities.
Key takeaways
- UserGems publishes an entry price of $3333/mo for its Core plan, which includes 4,000,000 credits.
- Ocean.io uses usage-based pricing across four tiers: Subscription (Yearly), Subscription (Monthly), Pay as you go, and Custom plan.
- UserGems's top tier, Elite, costs $12500/mo and includes 25,000,000 credits.
- Ocean.io lists 8 features including waterfall enrichment across 16+ data sources and double email verification, while UserGems lists 8 features including a Writing Agent and Research Agent.
- Ocean.io integrates with HubSpot, Pipedrive, Salesforce, and Clay, while UserGems integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
Reviewed and updated September 4, 2026
Ocean.io vs UserGems: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Ocean.io and UserGems will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
UserGems publishes an entry price of $3333/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Subscription (Yearly)
Core
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Ocean.io: Pipedrive, Clay.
Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Ocean.io | UserGems |
|---|---|---|
| Starting Price | Usage-based | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io and UserGems both serve the B2B lead data and contact enrichment market. UserGems publishes an entry price of $3333/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Ocean.io and UserGems?
- Ocean.io is a B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on a shared credit system across its platform and API. UserGems surfaces companies and buyers showing buying signals, then enriches and scores matching accounts and contacts, and deploys AI agents to run outbound and account-based marketing from those signals.
- How does Ocean.io pricing compare to UserGems pricing?
- UserGems publishes a fixed entry price of $3333/mo for its Core plan with 4,000,000 credits, while Ocean.io uses usage-based pricing that varies by plan type, so the two cannot be directly compared on list price. Ocean.io's Custom plan requires contacting sales for a quote.
- Which tool has more integrations, Ocean.io or UserGems?
- UserGems lists more integrations, connecting with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google. Ocean.io connects with HubSpot, Pipedrive, Salesforce, and Clay. Both tools share HubSpot and Salesforce integrations in common.
- Which tool is better for enterprise teams with complex tech stacks?
- UserGems is recommended for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, particularly organizations needing broad integration support across 8 listed integrations. Ocean.io is better suited for enterprise buyers who prefer custom pricing and dedicated support.
- How many pricing tiers does each tool offer?
- Ocean.io offers 4 pricing tiers: Subscription (Yearly), Subscription (Monthly), Pay as you go, and Custom plan. UserGems offers 3 tiers: Core, Advanced, and Elite. Ocean.io's additional tier gives more granularity as usage scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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