People Data Labs vs Proofy: Data Enrichment Tool Comparison
Compare People Data Labs and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Compare People Data Labs and Proofy side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Reviewed and updated September 4, 2026
People Data Labs vs Proofy: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to People Data Labs and Proofy. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, People Data Labs lists person data and company data, while Proofy lists bulk email verification and single verification in real time. A capability both offer can appear under different names, so read both feature lists below.
People Data Labs offers a lower entry point at $0/mo compared to Proofy at $5/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
Proofy is Proofy is an email verification service for bulk list cleaning and real-time single verification through an API, with SMTP, syntax, domain, disposable and accept-all detection. Credits are sold pay-as-you-go or by subscription, never expire, and unknown results are not charged.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Testing
Trial pack
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Proofy Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Trial pack | Usage-based | 5,000 verifier checks |
| Pay-As-You-Go 1,000 | Usage-based | 1,000 credits |
| Pay-As-You-Go volume | Usage-based | - |
| Monthly subscription | Contact Sales | - |
Source: Proofy Pricing
Pricing Analysis
People Data Labs is more affordable at the entry level ($0/mo vs $5/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Proofy offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
People Data Labs includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- and 4 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Proofy Key Features
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- Accept-all detection
- Syntax validation
- SMTP verification
- Mailbox full detection
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by Proofy
- Bulk email verification
- Single verification in real time
- Email verifier API
- Duplicate email remover
- ISP detection
- Disposable and temporary detection
- Accept-all detection
- Syntax validation
- SMTP verification
- Mailbox full detection
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Proofy Integrations
Proofy connects with: .
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Proofy
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | People Data Labs | Proofy |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 7 | 0 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs and Proofy both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Proofy starts at $5/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and Proofy for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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