People Data Labs vs SalesRobot: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare People Data Labs (data enrichment tool) and SalesRobot (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
People Data Labs is a data enrichment tool for B2B lead data and contact enrichment, starting free with paid plans from $98/mo, while SalesRobot is a sales engagement platform for multi-channel outreach and engagement tracking, starting at $59/mo. They serve different parts of the outbound workflow, so many teams use both rather than choosing one.
Key takeaways
- People Data Labs offers a free Testing plan with up to 100 credits per month, while its Self-Serve plan starts at $98 per month with as few as 350 credits per month.
- SalesRobot's entry plan, Basic LinkedIn, costs $59 per month and includes 1 LinkedIn account, 1 active campaign, and limited daily quotas.
- SalesRobot offers 6 pricing tiers compared to People Data Labs's 3 tiers.
- People Data Labs integrates with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce.
- SalesRobot lists features such as an AI appointment setter agent, voice and video message personalization, and dedicated local IP rotation per account that People Data Labs does not list.
Reviewed and updated September 5, 2026
People Data Labs vs SalesRobot: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh People Data Labs, a data enrichment tool for B2B lead data and contact enrichment, against SalesRobot, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
People Data Labs is a data enrichment tool for B2B lead data and contact enrichment; SalesRobot is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, People Data Labs lists person data and company data, and SalesRobot lists multi-step linkedin and email sequences and smart time delays and conditions.
People Data Labs offers a lower entry point at $0/mo compared to SalesRobot at $59/mo.
If your priority is finding accurate contact data for target accounts, People Data Labs is the one built for it; for coordinating outreach across email, phone, and social channels, that is SalesRobot. Many teams run one of each.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
SalesRobot is Cloud-based outreach tool that runs multi-step LinkedIn and email sequences with smart delays and conditions, AI personalization, a unified inbox and native CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Testing
Basic (LinkedIn)
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
SalesRobot Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic (LinkedIn) | $59/mo | 1 LinkedIn account, 1 active campaign, limited daily quotas | - |
| Advanced (LinkedIn) | $79/mo | 1 LinkedIn account, unlimited active campaigns, full daily quotas | - |
| Professional (LinkedIn) | $99/mo | 1 LinkedIn account, unlimited active campaigns, team management | - |
| Growth (Email Automation) | $47/mo | 1000 Uploaded Contacts | 5000 Emails Monthly |
| Hypergrowth (Email Automation) | $113/mo | 25,000 Uploaded Contacts | 100,000 Emails Monthly |
| Light Speed (Email Automation) | $210/mo | 100,000 Uploaded Contacts | 500,000 Emails Monthly |
Source: SalesRobot Pricing
Pricing Analysis
People Data Labs is more affordable at the entry level ($0/mo vs $59/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking, this price difference matters.
SalesRobot offers 6 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
People Data Labs includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Multi-step LinkedIn and email sequences
- Smart time delays and conditions
- Dynamic follow-ups with AI personalization
- Unified inbox for LinkedIn and email
- AI variables that auto-personalize copy
- Smart reply suggestions
- and 4 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
SalesRobot Key Features
- Multi-step LinkedIn and email sequences
- Smart time delays and conditions
- Dynamic follow-ups with AI personalization
- Unified inbox for LinkedIn and email
- AI variables that auto-personalize copy
- Smart reply suggestions
- AI appointment setter agent
- Voice and video message personalization
- Dedicated local IP rotation per account
- A/B testing with lead info scraping for email and phone
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by SalesRobot
- Multi-step LinkedIn and email sequences
- Smart time delays and conditions
- Dynamic follow-ups with AI personalization
- Unified inbox for LinkedIn and email
- AI variables that auto-personalize copy
- Smart reply suggestions
- AI appointment setter agent
- Voice and video message personalization
- Dedicated local IP rotation per account
- A/B testing with lead info scraping for email and phone
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
SalesRobot Integrations
SalesRobot connects with: HubSpot, Pipedrive, Salesforce, Zapier, Webhooks, Google Sheets, Slack.
Shared Integrations
Both tools integrate with: Zapier, Salesforce.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Integrations listed only by SalesRobot: HubSpot, Pipedrive, Webhooks, Google Sheets, Slack.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for SalesRobot
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | People Data Labs | SalesRobot |
|---|---|---|
| Starting Price | Free | $59/mo |
| Top Tier Price | Contact Sales | $210/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 7 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs serves the B2B lead data and contact enrichment side of an outbound stack and SalesRobot the multi-channel sales outreach and engagement tracking side. People Data Labs offers a more accessible entry point, while SalesRobot starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and SalesRobot for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between People Data Labs and SalesRobot?
- People Data Labs is a data enrichment tool focused on B2B lead data and contact enrichment, while SalesRobot is a sales engagement platform focused on multi-channel sales outreach and engagement tracking. They address different parts of the outbound workflow, so they are often used together rather than as substitutes for each other.
- Which tool is cheaper, People Data Labs or SalesRobot?
- People Data Labs has a lower entry point at $0 per month with its free Testing plan, compared to SalesRobot's entry plan at $59 per month for Basic LinkedIn. For paid usage, People Data Labs's Self-Serve plan starts at $98 per month.
- Can I use People Data Labs and SalesRobot together?
- Yes, the article notes that many teams run one of each because they solve different problems. People Data Labs is built for finding accurate contact data for target accounts, while SalesRobot is built for coordinating outreach across email, phone, and social channels.
- What features does SalesRobot offer that People Data Labs doesn't list?
- SalesRobot lists features including multi-step LinkedIn and email sequences, smart time delays and conditions, an AI appointment setter agent, voice and video message personalization, dedicated local IP rotation per account, and A/B testing with lead info scraping for email and phone, none of which appear on People Data Labs's list.
- How many pricing plans does each platform offer?
- SalesRobot offers 6 pricing tiers, ranging from Basic LinkedIn at $59 per month to Light Speed Email Automation at $210 per month. People Data Labs offers 3 plans: a free Testing tier, a Self-Serve tier at $98 per month, and a custom-priced Bulk Data tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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