People Data Labs vs TheirStack: Data Enrichment Tool Comparison
Compare People Data Labs and TheirStack side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
People Data Labs and TheirStack are both B2B data enrichment tools that start free, but they differ in focus and structure. People Data Labs provides person and company data with 7 integrations and a $98/mo Self-Serve tier, while TheirStack focuses on job search and technographics with 5 integrations and a $49/mo API plan.
Key takeaways
- People Data Labs offers a free Testing plan with up to 100 credits per month and a Self-Serve plan at $98/mo starting with 350 credits per month.
- TheirStack offers a free plan with 50 company credits and 200 API credits per month, plus an API, Webhooks and MCP plan at $49/mo for 1,500 API credits per month.
- People Data Labs lists 7 integrations including Salesforce, Snowflake, and Databricks, while TheirStack lists 5 integrations including Clay, LinkedIn Audiences, and N8N.
- Both People Data Labs and TheirStack list 8 features on their own pages, and both integrate with Make and Zapier.
- TheirStack was founded in 2021, while the article lists People Data Labs founding date as not available.
Reviewed and updated September 5, 2026
People Data Labs vs TheirStack: Data Enrichment Tool Comparison
People Data Labs and TheirStack are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, People Data Labs lists person data and company data, while TheirStack lists job search and company search. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
TheirStack offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Make, Zapier.
Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, N8N.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | People Data Labs | TheirStack |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 7 | 5 |
| Founded | N/A | 2021 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs and TheirStack both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while TheirStack starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- How does People Data Labs pricing compare to TheirStack pricing?
- Both tools start at $0 per month for their free tiers. People Data Labs then moves to a $98/mo Self-Serve plan with 350 credits per month, while TheirStack has usage-based App pricing and a $49/mo API, Webhooks and MCP plan with 1,500 API credits per month. Both also offer custom Contact Sales tiers for larger volumes.
- What integrations does People Data Labs support that TheirStack doesn't?
- People Data Labs lists integrations with Ping Identity, Snowflake, Bouncer, Databricks, and Salesforce that TheirStack does not list. Both tools share Make and Zapier as common integrations. In total, People Data Labs lists 7 integrations compared to TheirStack's 5.
- What features does TheirStack offer that People Data Labs doesn't list?
- TheirStack lists job search, company search, company lookup, enrichment, exports, email alerts, webhooks, and an MCP server. People Data Labs instead lists person data, company data, job posting data, contact data, premium fields, CSV enrichment, data license feeds, and SSO/SAML. Each vendor lists 8 features total.
- Which tool is better for enterprise buyers?
- Both People Data Labs and TheirStack are listed as good fits for enterprise buyers who prefer custom pricing and dedicated support, since both offer a Contact Sales tier for custom volume or datasets. The choice between them depends more on integration needs and feature fit than enterprise readiness alone.
- When was TheirStack founded compared to People Data Labs?
- TheirStack was founded in 2021, according to the article's feature comparison summary. The article lists People Data Labs founding year as not available, so no direct year comparison can be made.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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