Tool Comparisons

    People Data Labs vs Tomba: Data Enrichment Tool Comparison

    Compare People Data Labs and Tomba side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for People Data Labs vs Tomba
    August 27, 2026Updated September 5, 20265 min read
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    The short answer

    People Data Labs and Tomba both start at $0 per month, so the choice depends on feature fit and integrations rather than price. People Data Labs focuses on person and company data with 7 integrations, while Tomba centers on email finding and verification with 10 integrations including Hubspot and Pipedrive.

    Key takeaways

    • People Data Labs offers a free Testing plan with up to 100 credits per month and a Self-Serve plan at $98 per month starting with 350 credits.
    • Tomba's Free plan includes 75 free searches per month with no credit card required, and its Growth plan costs $89 per month for 10,000 total credits.
    • Tomba lists 10 integrations including Hubspot, Pipedrive, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego, compared to 7 for People Data Labs.
    • Both People Data Labs and Tomba integrate with Make and Zapier.
    • Both platforms list 8 features each on their own pages, and both have three or more pricing tiers with a Contact Sales option for enterprise needs.

    Reviewed and updated September 5, 2026

    People Data Labs vs Tomba: Data Enrichment Tool Comparison

    People Data Labs and Tomba are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.

    The Quick Answer

    By each vendor's own wording, People Data Labs lists person data and company data, while Tomba lists native & exclusive email validation and advanced catch-all verification. A capability both offer can appear under different names, so read both feature lists below.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.

    Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (People Data Labs, Tomba, Testing, Free)

    People Data Labs Pricing (as of September 2026)

    PlanPriceContacts
    TestingFreeUp to 100 credits/mo
    Self-Serve$98/moStart with as few as 350 credits/mo
    Bulk DataContact SalesCustom volume

    Source: People Data Labs Pricing

    Tomba Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree75 free searches per month, no credit card required
    Growth$89/mo10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector
    Pay as you goUsage-basedCredits valid for 12 months
    EnterpriseContact SalesCustom data source onboarding, named account manager, custom SLA

    Source: Tomba Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    Tomba offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    People Data Labs lists
    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • and 2 more listed below
    Tomba lists
    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • and 2 more listed below
    What People Data Labs and Tomba each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    People Data Labs Key Features

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Tomba Key Features

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by People Data Labs

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Listed only by Tomba

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (People Data Labs, Tomba, Make, Zapier)

    People Data Labs Integrations

    People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.

    Tomba Integrations

    Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.

    Shared Integrations

    Both tools integrate with: Make, Zapier.

    Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.

    Integrations listed only by Tomba: Hubspot, Pipedrive, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.

    Use Case Recommendations

    Best Fit for People Data Labs

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Tomba

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeaturePeople Data LabsTomba
    Starting PriceFreeFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations710

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    People Data Labs and Tomba both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Tomba starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit People Data Labs and Tomba for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which is cheaper, People Data Labs or Tomba?
    Both tools start at the same $0 per month price point on their free tiers, so neither is cheaper at entry level. Beyond that, People Data Labs charges $98 per month for its Self-Serve plan with 350 credits, while Tomba charges $89 per month for its Growth plan with 10,000 total credits.
    What integrations does Tomba support that People Data Labs doesn't?
    Tomba lists integrations only with Hubspot, Pipedrive, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego. Both tools share integrations with Make and Zapier, but People Data Labs instead lists its own exclusive integrations with Ping Identity, Snowflake, Bouncer, Databricks, and Salesforce.
    What features does People Data Labs offer that Tomba doesn't list?
    People Data Labs lists Person Data, Company Data, Job Posting Data, Contact data included, Access to premium fields, CSV enrichment available, Data License Feeds, and SSO/SAML. These are listed only by People Data Labs based on each vendor's own exact wording of features.
    Does Tomba offer a free plan?
    Yes, Tomba's Free plan provides 75 free searches per month and requires no credit card. It also offers a Growth plan at $89 per month, a Pay as you go usage-based option with credits valid for 12 months, and an Enterprise plan available by contacting sales.
    Which tool is better for teams with complex tech stacks needing broad integrations?
    Tomba is recommended for organizations with complex tech stacks needing broad integration support, as it lists 10 integrations compared to 7 for People Data Labs. Tomba's integrations include Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego.
    People Data LabsTombaData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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