People Data Labs vs Wiza: Data Enrichment Tool Comparison
Compare People Data Labs and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
People Data Labs and Wiza both start free, but they solve the enrichment problem differently. People Data Labs is a person and company data provider delivering enrichment via APIs, data feeds, and cloud platforms, while Wiza verifies emails and phone numbers on demand with LinkedIn export and CRM push, making it better suited to active prospecting workflows.
Key takeaways
- People Data Labs pricing starts free with up to 100 credits per month, then moves to a Self-Serve plan at $98 per month with as few as 350 credits per month.
- Wiza pricing starts free with 20 valid emails and 5 phone numbers, and its paid tiers range from $49 per month for 100 valid emails and 100 phone numbers to $199 per month for 500 valid emails and 500 phone numbers.
- Wiza offers 5 pricing tiers compared to People Data Labs's 3 tiers, giving more granularity as usage scales.
- Wiza lists 10 integrations including Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, while People Data Labs lists 7 integrations including Make, Ping Identity, Snowflake, Bouncer, and Databricks.
- Both People Data Labs and Wiza share integrations with Zapier and Salesforce.
Reviewed and updated September 2, 2026
People Data Labs vs Wiza: Data Enrichment Tool Comparison
People Data Labs and Wiza compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, People Data Labs lists person data and company data, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier, Salesforce.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Integrations listed only by Wiza: Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | People Data Labs | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs and Wiza both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between People Data Labs and Wiza?
- People Data Labs is a B2B person and company data provider that collects, standardizes, and refreshes workforce datasets, delivering them through enrichment and search APIs, licensed data feeds, and cloud data platforms. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
- How much does People Data Labs cost?
- People Data Labs has a free Testing plan with up to 100 credits per month, a Self-Serve plan at $98 per month starting with as few as 350 credits per month, and a Bulk Data plan with custom volume that requires contacting sales.
- How much does Wiza cost?
- Wiza has a free plan offering 20 valid emails and 5 phone numbers, a Starter plan at $49 per month for 100 valid emails and 100 phone numbers, an Email plan at $99 per month for 500 valid emails, an Email plus Phone plan at $199 per month for 500 valid emails and 500 phone numbers, and a Team Plan requiring contacting sales for 3 or more users with unlimited emails and phone numbers.
- Which tool has more integrations, People Data Labs or Wiza?
- Wiza has more integrations, listing 10 including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. People Data Labs lists 7 integrations, including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce.
- Which tool is better for budget conscious teams?
- Both People Data Labs and Wiza are recommended for budget conscious teams looking for an affordable data enrichment tool, since both start at a free price point. The right choice depends on which feature set and integration ecosystem fits your team's specific workflow needs.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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