Salesloft vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Salesloft (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Salesloft is a sales engagement platform for multi-channel outreach, cadence building, and conversation intelligence, priced on a custom Contact Sales basis. Wiza is a B2B data enrichment tool for email and phone verification, starting free and scaling to $199/mo. Teams needing outreach coordination choose Salesloft; teams needing accurate contact data choose Wiza, and many run both.
Key takeaways
- Wiza offers 5 pricing tiers, from a Free plan with 20 valid emails and 5 phone numbers up to a Contact Sales Team Plan with unlimited valid emails and phone numbers.
- Salesloft publishes only 2 plans, Advanced and Elite, both priced as Contact Sales rather than listed dollar amounts.
- Wiza's paid tiers start at $49/mo for the Starter plan, which includes 100 valid emails and 100 phone numbers per month.
- Salesloft lists 12 integrations including Salesforce, HubSpot, Microsoft Dynamics 365, and LinkedIn Sales Navigator, while Wiza lists 10 integrations including Outreach, Pipedrive, Zoho CRM, and Clay.
- Salesforce and HubSpot are the only integrations that both Salesloft and Wiza list.
Reviewed and updated September 2, 2026
Salesloft vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Salesloft is a sales engagement platform; Wiza is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries, and Wiza lists unlimited email reveals and ai research.
Wiza publishes an entry price of $0/mo; Salesloft uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Salesloft is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Advanced
Free
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Salesloft: Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Integrations listed only by Wiza: Outreach, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Salesloft
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Salesloft | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2011 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Salesloft serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza publishes an entry price (a free tier), while Salesloft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesloft and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Is Salesloft or Wiza cheaper?
- They cannot be compared directly on list price. Wiza publishes clear pricing starting at Free and scaling to $199/mo for its Email + Phone plan, while Salesloft uses custom Contact Sales pricing for both of its plans, Advanced and Elite, so no published dollar figure exists to compare against Wiza's rates.
- What is the core difference between Salesloft and Wiza?
- Salesloft is an AI-powered revenue workflow platform for cadence automation, conversation intelligence, deal management, and forecasting. Wiza is a B2B prospecting tool that verifies emails and phone numbers on request, with LinkedIn and Sales Navigator export and CRM push. One manages outreach workflow, the other supplies the contact data used in that workflow.
- Does Wiza have a free plan?
- Yes. Wiza's Free plan includes 20 valid emails and 5 phone numbers, letting teams evaluate the platform without upfront cost. Paid tiers then scale from Starter at $49/mo up through Email, Email + Phone, and a Contact Sales Team Plan with unlimited valid emails and phone numbers.
- Can Salesloft and Wiza be used together?
- Yes, according to the article many teams run one of each since they serve different parts of the workflow. Wiza even lists Salesloft as one of its own integrations, alongside Salesforce, HubSpot, Outreach, Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, and Clay.
- Which integrations does Salesloft support that Wiza does not?
- Salesloft lists Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic as integrations that Wiza does not list. Both platforms share only Salesforce and HubSpot as common integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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