Scrupp vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Scrupp (data enrichment tool) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Scrupp is a data enrichment tool for B2B lead data and contact enrichment, exporting from LinkedIn, Sales Navigator, and Apollo with verified email and phone enrichment. Unify is a sales engagement platform combining intent-signal data with multi-channel sequencing across email, social messaging, and a dialer. Both start free, so teams often use one of each.
Key takeaways
- Scrupp's Subscription plan costs $29/mo for 1,000 credits per month, while its Free plan offers 100 credits.
- Unify's Base plan costs $20/mo for 800 credits per seat per month with unlimited seats, and its Pro plan costs $60/mo for 2,400 credits per seat per month.
- Unify offers 4 pricing tiers compared to Scrupp's 3 tiers.
- Scrupp integrates with 8 tools including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable.
- Unify integrates with 5 tools including HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook, and both platforms share HubSpot, Salesforce, and Slack as common integrations.
Reviewed and updated September 5, 2026
Scrupp vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Scrupp, a data enrichment tool for B2B lead data and contact enrichment, against Unify, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Scrupp is a data enrichment tool for B2B lead data and contact enrichment; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Scrupp lists sales navigator export and linkedin export, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Scrupp is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Unify offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce, Slack.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Pipedrive, Airtable.
Integrations listed only by Unify: Gmail, Microsoft Outlook.
Use Case Recommendations
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Scrupp | Unify |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Usage-based | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Scrupp serves the B2B lead data and contact enrichment side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Scrupp offers a more accessible entry point, while Unify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Scrupp and Unify for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Scrupp and Unify?
- Scrupp is a data enrichment tool focused on B2B lead data and contact enrichment through scraping LinkedIn, Sales Navigator, and Apollo. Unify is a sales engagement platform that pairs intent-signal data with multi-channel sequencing across email, social messaging, and a dialer. They cover different parts of the outbound workflow, so many teams use both.
- How much does Scrupp cost?
- Scrupp has a Free plan with 100 credits, a Subscription plan at $29/mo for 1,000 credits per month, and a one-time usage-based credit pack for 1,000 credits. All three tiers are listed on Scrupp's official pricing page as of September 2026.
- How much does Unify cost?
- Unify offers a Free plan with limited credits for up to 3 seats, a Base plan at $20/mo for 800 credits per seat per month with unlimited seats, a Pro plan at $60/mo for 2,400 credits per seat per month, and a custom Business plan available by contacting sales.
- Can Scrupp and Unify be used together?
- Yes, many teams run both since they serve different purposes: Scrupp for finding and enriching accurate contact data, and Unify for coordinating outreach across email, phone, and social channels. Both share HubSpot, Salesforce, and Slack integrations, which can help connect the two tools within a shared workflow.
- Which tool has more integrations, Scrupp or Unify?
- Scrupp lists 8 integrations including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Unify lists 5 integrations including HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook, making Scrupp the tool with broader integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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