Surfe vs UserGems: Data Enrichment Tool Comparison
Compare Surfe and UserGems side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Surfe and UserGems are both B2B data enrichment platforms, but Surfe starts free with plans up to $89/mo (plus Enterprise), while UserGems starts at $3333/mo up to $12500/mo. Surfe emphasizes company and people search with broad integrations, while UserGems focuses on buying signals, AI agents, and account scoring for larger budgets.
Key takeaways
- Surfe's entry plan is free, while UserGems' entry plan, Core, costs $3333/mo.
- Surfe offers 4 pricing tiers (Free, Essential at $49/mo, Pro at $89/mo, Enterprise), compared to UserGems' 3 tiers (Core, Advanced at $6250/mo, Elite at $12500/mo).
- Surfe lists features such as Company & People Search, Email validation, and Account Lookalikes, while UserGems lists Build List, Account & Contact Scoring, Writing Agent, and Research Agent.
- Surfe integrates with 9 tools including HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- UserGems integrates with 8 tools including Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google, and both tools share HubSpot, Salesforce, Outreach, and Salesloft integrations.
Reviewed and updated September 4, 2026
Surfe vs UserGems: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Surfe and UserGems will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Surfe lists company & people search and email validation, while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
Surfe offers a lower entry point at $0/mo compared to UserGems at $3333/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Surfe is more affordable at the entry level ($0/mo vs $3333/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
Surfe offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Surfe includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce, Outreach, Salesloft.
Integrations listed only by Surfe: Pipedrive, Aircall, Clay, Lemlist, n8n.
Integrations listed only by UserGems: Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Surfe | UserGems |
|---|---|---|
| Starting Price | Free | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Surfe and UserGems both serve the B2B lead data and contact enrichment market. Surfe offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Surfe and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Surfe and UserGems?
- Surfe is a GTM data platform that finds, enriches, and activates accounts and contacts with real-time data and buying signals, including a Chrome extension, CRM sync, and API. UserGems surfaces companies and buyers showing buying signals, then discovers, enriches, and scores matching accounts and contacts, deploying AI agents for outbound and account-based marketing.
- How much does Surfe cost compared to UserGems?
- Surfe starts free and goes up to $89/mo for its Pro plan, with an Enterprise tier available by contacting sales. UserGems starts at $3333/mo for its Core plan and goes up to $12500/mo for its Elite plan, making Surfe significantly more affordable at the entry level.
- Which tool has more pricing tiers, Surfe or UserGems?
- Surfe offers 4 pricing tiers: Free, Essential, Pro, and Enterprise. UserGems offers 3 pricing tiers: Core, Advanced, and Elite. Surfe's additional tier gives buyers more granularity as they scale their usage.
- What integrations does Surfe support that UserGems does not?
- Surfe lists integrations with Pipedrive, Aircall, Clay, Lemlist, and n8n that are not listed by UserGems. Both platforms share integrations with HubSpot, Salesforce, Outreach, and Salesloft, while UserGems separately lists Gong Engage, LinkedIn, Meta, and Google.
- Who should choose UserGems over Surfe?
- UserGems is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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