Surfe vs Wiza: Data Enrichment Tool Comparison
Compare Surfe and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Surfe and Wiza both start free and target B2B contact enrichment, but they differ in structure. Surfe is a GTM data platform with company and people search, CRM sync, and an API, while Wiza focuses on verifying emails and phone numbers on request with LinkedIn and Sales Navigator export. Choice depends on budget, team size, and integration needs.
Key takeaways
- Surfe's paid plans are Essential at $49/mo and Pro at $89/mo, with an Enterprise tier available by contacting sales.
- Wiza has five pricing tiers including Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo.
- Both Surfe and Wiza offer a free tier and both list 8 features on their own feature pages.
- Surfe integrates with 9 tools including HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- Wiza integrates with 10 tools including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, Clay, and Salesloft.
Reviewed and updated September 2, 2026
Surfe vs Wiza: Data Enrichment Tool Comparison
Surfe and Wiza are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Surfe lists company & people search and email validation, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to Surfe's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive, Salesforce, Clay, Outreach, Salesloft.
Integrations listed only by Surfe: Aircall, Lemlist, n8n.
Integrations listed only by Wiza: Zoho CRM, Attio, Gong Engage, Zapier.
Use Case Recommendations
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Surfe | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Surfe and Wiza both serve the B2B lead data and contact enrichment market. Surfe offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Surfe and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Surfe and Wiza?
- Surfe is described as a GTM data platform that finds, enriches, and activates accounts and contacts with real-time data and buying signals, plus a Chrome extension, CRM sync, and API. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
- How does Surfe pricing compare to Wiza pricing?
- Both tools start at $0 per month on their free tiers. Surfe's paid plans are Essential at $49/mo and Pro at $89/mo, with Enterprise requiring a sales contact. Wiza has more tiers: Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo, plus a Team Plan requiring a sales contact.
- Which tool has more integrations, Surfe or Wiza?
- Wiza lists 10 integrations compared to Surfe's 9. Both tools share integrations with HubSpot, Pipedrive, Salesforce, Clay, Outreach, and Salesloft. Surfe uniquely lists Aircall, Lemlist, and n8n, while Wiza uniquely lists Zoho CRM, Attio, Gong Engage, and Zapier.
- Which tool is better for a budget-conscious team?
- Both Surfe and Wiza are recommended for budget-conscious teams looking for an affordable data enrichment tool, according to the article's use case recommendations. Both also suit teams that want to start free and scale up as needs grow, and enterprise buyers who prefer custom pricing and dedicated support.
- Does Wiza offer more pricing tiers than Surfe?
- Yes, Wiza offers 5 pricing tiers compared to Surfe's 4, which the article notes gives more granularity as a team scales. Despite this difference, both platforms start free and both list a top tier that requires contacting sales for custom pricing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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