Tool Comparisons

    Tomba vs Wiza: Data Enrichment Tool Comparison

    Compare Tomba and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for Tomba vs Wiza
    August 21, 2026Updated September 4, 20265 min read
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    The short answer

    Tomba and Wiza are both data enrichment tools that both start free, but they differ in approach: Tomba is an email finder and verifier charged per valid result with domain search and bulk processing, while Wiza is a B2B prospecting tool that verifies emails and phone numbers on request and pushes data to a CRM. The right pick depends on budget, team size, and required features.

    Key takeaways

    • Tomba's Growth plan costs $89 per month and includes 10,000 total credits per month, split as 5,000 finder and search credits plus 5,000 free verification credits.
    • Wiza's Starter plan costs $49 per month and includes 100 valid emails per month and 100 phone numbers per month.
    • Both Tomba and Wiza offer free tiers, with Tomba providing 75 free searches per month and Wiza providing 20 valid emails and 5 phone numbers.
    • Wiza offers 5 pricing tiers compared to Tomba's 4, giving more granularity as usage scales.
    • Tomba and Wiza both list 8 features and 10 integrations each, with Hubspot, Pipedrive, and Zapier shared between the two platforms.

    Reviewed and updated September 4, 2026

    Tomba vs Wiza: Data Enrichment Tool Comparison

    Finding the right data enrichment tool can directly impact your revenue pipeline. Tomba and Wiza both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.

    The Quick Answer

    By each vendor's own wording, Tomba lists native & exclusive email validation and advanced catch-all verification, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.

    Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing table: Pricing Comparison (Tomba, Wiza, Free, Growth)

    Tomba Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree75 free searches per month, no credit card required
    Growth$89/mo10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector
    Pay as you goUsage-basedCredits valid for 12 months
    EnterpriseContact SalesCustom data source onboarding, named account manager, custom SLA

    Source: Tomba Pricing

    Wiza Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree20 valid emails and 5 phone numbers
    Starter$49/mo100 valid emails per month and 100 phone numbers per month
    Email$99/mo500 valid emails per month
    Email + Phone$199/mo500 valid emails per month and 500 phone numbers per month
    Team PlanContact Sales3+ users, unlimited valid emails and unlimited phone numbers

    Source: Wiza Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    Wiza offers 5 pricing tiers compared to Tomba's 4, giving you more granularity as you scale.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    Tomba lists
    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • and 2 more listed below
    Wiza lists
    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • and 2 more listed below
    What Tomba and Wiza each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Tomba Key Features

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    Wiza Key Features

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Tomba

    • Native & Exclusive Email Validation
    • Advanced Catch-All Verification
    • Company Name to Domain Matching
    • Company Data Enrichment
    • Real-time API
    • Browser Extensions
    • Spreadsheet Add-ons
    • Official SDKs

    Listed only by Wiza

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    Integration Ecosystem

    Integration grid: Integration Ecosystem (Tomba, Wiza, Hubspot, Pipedrive)

    Tomba Integrations

    Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.

    Wiza Integrations

    Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.

    Shared Integrations

    Both tools integrate with: Hubspot, Pipedrive, Zapier.

    Integrations listed only by Tomba: Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.

    Integrations listed only by Wiza: Salesforce, Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.

    Use Case Recommendations

    Best Fit for Tomba

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Wiza

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureTombaWiza
    Starting PriceFreeFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations1010

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Tomba and Wiza both serve the B2B lead data and contact enrichment market. Tomba offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Tomba and Wiza for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between Tomba and Wiza?
    Tomba is an email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment, and bulk processing, charged per valid result. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export plus CRM push.
    How much does Tomba cost compared to Wiza?
    Both platforms start at $0 per month on their free tiers. Tomba's Growth plan is $89 per month for 10,000 total credits, while Wiza's paid plans range from $49 per month for the Starter tier to $199 per month for the Email plus Phone tier, with a Team Plan available by contacting sales.
    Which tool has more integrations, Tomba or Wiza?
    Both Tomba and Wiza list 10 integrations each, so they are equal in count. They share Hubspot, Pipedrive, and Zapier, but Tomba also connects with Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego, while Wiza connects with Salesforce, Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay.
    Do Tomba and Wiza both offer free plans?
    Yes, both tools offer free tiers so teams can test them before spending money. Tomba's free plan includes 75 free searches per month with no credit card required, while Wiza's free plan includes 20 valid emails and 5 phone numbers.
    Which tool is better for enterprise buyers?
    Both Tomba and Wiza offer enterprise options through contact-sales pricing for buyers who prefer custom pricing and dedicated support. Tomba's Enterprise tier includes custom data source onboarding, a named account manager, and a custom SLA, while Wiza's Team Plan supports 3 or more users with unlimited valid emails and phone numbers.
    TombaWizaData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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