UpLead vs Wiza: Data Enrichment Tool Comparison
Compare UpLead and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
UpLead and Wiza are both B2B data enrichment platforms that start at $0 per month. UpLead emphasizes 200M+ leads worldwide with a 95%+ data accuracy guarantee and real-time email verification, while Wiza emphasizes unlimited email reveals and AI research. UpLead lists 8 integrations, Wiza lists 10, so the right pick depends on budget, team size, and required capabilities.
Key takeaways
- UpLead advertises 200M+ B2B leads worldwide and a 95%+ data accuracy guarantee, while Wiza advertises unlimited email reveals and AI research.
- UpLead's paid plans run from $99/mo for 170 credits per month up to $199/mo for 400 credits per month, with a custom-priced Professional tier.
- Wiza offers five pricing tiers versus UpLead's four, including a Starter plan at $49/mo for 100 valid emails and 100 phone numbers per month.
- Wiza's Team Plan requires 3+ users and includes unlimited valid emails and unlimited phone numbers at custom pricing.
- UpLead lists 10 features and 8 integrations, while Wiza lists 8 features and 10 integrations, including unique ones like Attio, Gong Engage, and Clay.
Reviewed and updated September 2, 2026
UpLead vs Wiza: Data Enrichment Tool Comparison
UpLead and Wiza are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
UpLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Test Drive Free Trial | Free | 5 Credits |
| Essentials | $99/mo | 170 credits/month |
| Plus | $199/mo | 400 credits/month |
| Professional | Contact Sales | Custom |
Source: UpLead Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to UpLead's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
UpLead Key Features
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by UpLead
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
UpLead Integrations
UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier.
Integrations listed only by UpLead: Microsoft Dynamics 365.
Integrations listed only by Wiza: Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for UpLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | UpLead | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2017 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
UpLead and Wiza both serve the B2B lead data and contact enrichment market. UpLead offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit UpLead and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Is UpLead or Wiza cheaper?
- Both platforms start at $0 per month with a free tier, so neither is cheaper at entry. Beyond free, UpLead's Essentials plan is $99/mo for 170 credits, while Wiza's Starter plan is $49/mo for 100 valid emails and 100 phone numbers, making Wiza's lowest paid tier less expensive.
- What is the main difference between UpLead and Wiza?
- UpLead is a B2B prospecting platform emphasizing a 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested and offers LinkedIn and Sales Navigator export with CRM push.
- Which integrations do UpLead and Wiza have in common?
- Both tools integrate with Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, and Zapier. UpLead uniquely lists Microsoft Dynamics 365, while Wiza uniquely lists Attio, Gong Engage, and Clay.
- How many pricing tiers does each tool offer?
- Wiza offers five pricing tiers, including a Free plan, Starter, Email, Email + Phone, and a custom-priced Team Plan for 3+ users. UpLead offers four tiers: Test Drive Free Trial, Essentials, Plus, and a custom-priced Professional plan.
- Which tool has more features listed?
- UpLead lists 10 features compared to Wiza's 8, according to the feature comparison summary. However, Wiza lists more integrations overall, with 10 compared to UpLead's 8, so the better fit depends on whether feature breadth or integration breadth matters more for a given team.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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