UserGems vs Wiza: Data Enrichment Tool Comparison

UserGems vs Wiza: Data Enrichment Tool Comparison

If you are comparing B2B lead data and contact enrichment tools, UserGems and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, UserGems lists build list (create & enrich) and account & contact scoring, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.

Wiza offers a lower entry point at $0/mo compared to UserGems at $3333/mo.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$3333/moUserGems entry plan

Core

FreeWiza entry plan

Free

UserGems Pricing (as of September 2026)

Source: UserGems Pricing

Wiza Pricing (as of September 2026)

Source: Wiza Pricing

Pricing Analysis

Wiza offers the lower entry point ($0/mo vs $3333/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Wiza offers 5 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.

Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

UserGems lists

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• and 2 more listed below

Wiza lists

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• and 2 more listed below

UserGems Key Features

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Wiza Key Features

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• CSV import
• API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by UserGems

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Listed only by Wiza

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• CSV import
• API access

Integration Ecosystem

UserGems Integrations

UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Wiza Integrations

Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.

Shared Integrations

Both tools integrate with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage.

Integrations listed only by UserGems: Linkedin, Meta, Google.

Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Zapier, Clay.

Use Case Recommendations

Best Fit for UserGems

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Best Fit for Wiza

• Budget-conscious teams looking for an affordable data enrichment tool
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

UserGems and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit UserGems and Wiza for current information.