UserGems vs ZoomInfo: Data Enrichment Tool Comparison
Compare UserGems and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
UserGems and ZoomInfo both provide B2B data enrichment, but they differ in approach and price. UserGems starts at $3333/mo and focuses on buying-signal detection, AI agents, and account scoring. ZoomInfo starts free and scales to $3333/mo, offering a large contact database with 260M+ professional profiles and intent data.
Key takeaways
- UserGems starts at $3333/mo for its Core plan with 4,000,000 credits, while ZoomInfo offers a free Lite tier.
- ZoomInfo's top Elite plan costs $3333/mo with 10,000 credits per year, the same price as UserGems's entry-level Core plan.
- UserGems lists 8 features including Build List, Account & Contact Scoring, and a Writing Agent, while ZoomInfo lists 9 features including 260M+ professional profiles and Intent signals across 11K+ topics.
- UserGems integrates with 8 tools including Salesforce, Gong Engage, LinkedIn, and Google, while ZoomInfo integrates with 6 tools including Microsoft Dynamics 365 and Marketo.
- Both platforms share integrations with Salesforce, Hubspot, Outreach, and Salesloft.
Reviewed and updated September 4, 2026
UserGems vs ZoomInfo: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to UserGems and ZoomInfo. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, UserGems lists build list (create & enrich) and account & contact scoring, while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
ZoomInfo offers a lower entry point at $0/mo compared to UserGems at $3333/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Lite (Free)
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $3333/mo). Teams watching their budget will appreciate the savings, especially when starting out.
ZoomInfo offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, Hubspot, Outreach, Salesloft.
Integrations listed only by UserGems: Gong Engage, Linkedin, Meta, Google.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo.
Use Case Recommendations
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | UserGems | ZoomInfo |
|---|---|---|
| Starting Price | $3333/mo | Free |
| Top Tier Price | $12500/mo | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
UserGems and ZoomInfo both serve the B2B lead data and contact enrichment market. ZoomInfo offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit UserGems and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between UserGems and ZoomInfo?
- UserGems focuses on surfacing companies and buyers showing buying signals, then enriches and scores matching accounts using AI agents for outbound and account-based marketing. ZoomInfo is an enterprise B2B database offering 260M+ professional profiles, intent data, and company intelligence. Both target contact and account data but use different methods to get there.
- Which is cheaper, UserGems or ZoomInfo?
- ZoomInfo has the lower entry point, offering a free Lite tier, compared to UserGems's Core plan at $3333/mo. ZoomInfo's Elite plan tops out at $3333/mo, while UserGems's Elite plan reaches $12500/mo. Budget-conscious teams may prefer ZoomInfo's free-to-scale pricing model.
- How many integrations do UserGems and ZoomInfo offer?
- UserGems offers 8 integrations including Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google. ZoomInfo offers 6 integrations including Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft. Both tools share Salesforce, Hubspot, Outreach, and Salesloft.
- Who should choose UserGems over ZoomInfo?
- Mid-market to enterprise teams with established budgets for B2B lead data and contact enrichment, and organizations with complex tech stacks needing broad integration support across 8 integrations, are best suited for UserGems. It also fits revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation.
- Who should choose ZoomInfo over UserGems?
- Budget-conscious teams looking for an affordable data enrichment tool, and teams that want to start free and scale up as needs grow, are best suited for ZoomInfo. It also fits teams that need a wide feature set, since ZoomInfo lists 9 capabilities compared to UserGems's 8.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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