Wiza vs ZoomInfo: Data Enrichment Tool Comparison
Compare Wiza and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Wiza is a lower-cost B2B prospecting tool with unlimited email reveals, AI research, and 10 integrations, priced from free up to $199 per month, while ZoomInfo is an enterprise database with 260M+ professional profiles, intent data, and 6 integrations, priced from free up to $3333 per month.
Key takeaways
- Wiza's top listed self-serve plan is Email + Phone at $199 per month, which includes 500 valid emails and 500 phone numbers per month.
- ZoomInfo's Elite plan costs $3333 per month and includes 10,000 credits per year.
- Wiza integrates with 10 tools including Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, and Clay, while ZoomInfo integrates with 6 tools including Microsoft Dynamics 365 and Marketo.
- Both platforms offer a free starting tier: Wiza's free plan includes 20 valid emails and 5 phone numbers, and ZoomInfo's Lite plan includes 10 to 25 credits per month.
- Wiza lists 8 total features on its own page compared to 9 features listed by ZoomInfo.
Reviewed and updated September 2, 2026
Wiza vs ZoomInfo: Data Enrichment Tool Comparison
Wiza and ZoomInfo compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Wiza lists unlimited email reveals and ai research, while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to ZoomInfo's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, Outreach, HubSpot, Salesloft.
Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, Clay.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo.
Use Case Recommendations
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Wiza | ZoomInfo |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Wiza and ZoomInfo both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while ZoomInfo starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Wiza and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Wiza or ZoomInfo?
- Both tools start at $0 per month on their free tiers. Beyond that, Wiza's paid plans range from $49 per month to $199 per month before a custom-priced Team plan, while ZoomInfo's paid plans range from $1250 per month to $3333 per month, making Wiza the lower-cost option for most budgets.
- What integrations does Wiza support?
- Wiza connects with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. That totals 10 integrations, which is more than ZoomInfo's listed integration count.
- What integrations does ZoomInfo support?
- ZoomInfo connects with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and Salesloft, for a total of 6 listed integrations. Two of these, Microsoft Dynamics 365 and Marketo, are not listed among Wiza's integrations.
- Do Wiza and ZoomInfo share any of the same integrations?
- Yes, both tools integrate with Salesforce, Outreach, HubSpot, and Salesloft. Beyond those four shared integrations, Wiza adds Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, and Clay, while ZoomInfo adds Microsoft Dynamics 365 and Marketo.
- Which tool has more features, Wiza or ZoomInfo?
- ZoomInfo lists 9 total features on its own page, including 260M+ professional profiles, intent signals, and Copilot AI, compared to 8 features listed by Wiza, including unlimited email reveals, AI Research, and API access.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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