Tool comparison · Head to headUpdated 9/4/2026

    Affinity vs Keap

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Affinity

    Affinity is a relationship intelligence CRM for private capital firms (venture capital, private equity, private credit and corporate venture) with deal pipeline tracking, network and dealflow management, data enrichment and AI workflows. Plans are priced per user per year.

    Starting at$2000/month
    Tool B

    Keap

    Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

    Starting at$299/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureAffinityKeap
    Deal pipeline tracking
    Relationship intelligence and network management
    Deal sourcing and dealflow management
    Data enrichment
    AI workflows and Affinity Labs early access
    MCP server
    Inferred network connections
    Portfolio support and investor relations workflows
    Contact management
    Contact segmentation (tags)
    Email broadcasts
    Sales pipeline
    Appointment scheduler
    Quotes
    Invoices
    Text marketing
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Affinity

    AirtableBardeen AIBeauhurstBloks.appClaudeChatGPT

    Keap

    GmailOutlookZapierPayPalStripeEway
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.